14．The following appeared in a memorandum fromthe owner of Carlo’s Clothing to the staff.“SinceDisc Depot, the music store on the next block, began a new radio advertisingcampaign last year, its business has grown dramatically, as evidenced by thelarge increase in foot traffic into the store. While the Disc Depot’s ownershave apparently become wealthy enough to retire, profits at Carlo’s Clothinghave remained stagnant for the past three years. In order to boost our salesand profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.
15．一个新服装公司在五年里面销售一直都是上升的，同时这个公司也是带领时尚走向。这个公司一直在various outlets买衣服。但是最近，它决定在自己的retail store里面买衣服了。同时还准备开160家新店。这个plan一定会成功，不仅因为卖得出去，而且因为新公司的ceo是一个rock star，who不仅唱得好，而且引领时尚。（这个我没有找到原文，请知情的同学站短我，O(∩_∩)O谢谢）
16．The following appeared as part of an annual report sent to stockholders by Olympic Foods, a processor of frozen foods.
“Over time, the costs of processing go down because as organizations learn how to do things better, they become more efficient. In color film processing, for example, the cost of a 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its twenty-fifth birthday, we can expect that our long experience will enable us to minimize costs and thus maximize profits.”
1错误类比：color film processing和processing of food不相同。problems of spoilage, contamination, and timely transportation都只影响food 不影响film.
2同时，忽略他因。是否是因为组织更有效率才使COST下降的？很可能是material necessary for the process下降了价钱。所以，两者更不同。
3 gratuitous assumption：二十五年不代表学到了很多。很可能什么都没学到，或者技术已经out of date.