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2011年1月GMAT作文机经AA(至1.4)(二)

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 3:The following appeared as part of the business plan of the Capital Idea investment firm.
  “Across town in the Park Hill district, the Thespian Theater, Pizzazz Pizza, and the Niblick Golf Club have all had business increases within the past two years. Capital Idea should therefore invest in the Roxy Playhouse, the Slice-o’-Pizza, and the Divot Golf Club, three new businesses in the Irongate district. As a condition, we should require them to participate in a special program: Any customer who patronizes two of the businesses will receive a substantial discount at the third. By motivating customers to patronize all three, we will thus contribute to the profitability of each and maximize our return.”
  题库号码:125
  提纲:暂无


  4:一个HOT CUP CAFÉ online搞了一个调查问卷,把web site印在receipt上面这样customer可以easily see, thus customer 可以submit feedback online,从反馈显示80多的complaint 50多的suggestion,鉴于CAFÉ have been sold over 300,000 coffee, 所以CAFÉ的人认为customers are satisfied with the product &services provided by HOT CUP CAFÉ.(谁知道原始啊~我没找到~)
  题库号码:暂无
  提纲:暂无


  5:The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president.
  “The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.
  题库号码:34
  提纲:
  环保组织所提供的标识所关心的方面和民众所关心的方面可能不一致
  2关心环保问题不意味着他们就一定会采取一些具体的措施象是在这个例子里面购买这个公司的产品
  The author assumes that the public's concern about environmental issues will result in its taking steps to do something about the problem-in this case, to use the Easy Credit Company credit card.
  3权衡了额外付出的成本和收益之后并不一定值得这么做.
  1, 首先,关心环境的人,不一定是使用信用卡的。第二,关心环境问题的人,关心的issues不一定与该组织的相同。
  2, 因果关系不明确:不一定人们关心环保就一定用使用信用卡的方式来表达。因为More often,人们可能采取更加直接的方式,比如直接donate money to the environmental organization.
  另外,利润率关系到收入和支出,很可能两个比较收入小于支出

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2011-03-24 06:45 编辑:vivi123
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