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三年之内怎样才能赚到百万美元?

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小编摘要:这是一个网络营销达人的一个帖子,内容大部分也是达人看到别处的帖子有感而转用,并添加了自己的感想。所以,这里展现的内容是一个“杂糅”体。

1. Surround yourself with smart people – Smart people whom are successful usually get there by doing the same and have an innate desire to help those do the same.”

I have a list of successful affiliates on my AIM and Skype that I bounce ideas off all the time. I’ve even got a few small mastermind groups that I’m part of. Forums and conferences are a perfect place to start. I would have never been this successful without these groups.

“2. Say no way more than you say yes - I bet almost every web entrepreneur has encountered this: You demo your product / explain what you’re doing and someone suggests that you do “X feature/idea”. X is a really good idea and maybe even fits in with what you’re doing, but it would take you SO FAR off the path you’re on. If you implemented X it would take a ton of time and morph what you’re doing. It’s also really really hard to say no when it comes from someone well respected like a VC or famous entrepreneur. I mean how the fuck could they be wrong? Hell, they might even write me a check if I do what they say!!!!! Don’t fall for that trap. Instead write the feedback down somewhere as one single data point to consider amongst others. If that same piece of feedback keeps coming up AND it fits within the guidelines of your vision, then you should consider it more seriously. Weight suggestions from paying customers a bit more, since their vote is weighted by dollars.”

Oh I love my affiliate managers I really do. They tend to get the beating stick more then they deserve. They present us with so many great converting offers. But, learn to say no. I’ve struggled to say no for a while. I’m still learning now, but I know that Mr Money lives in Focusland.

“3. Get as many distribution channels as possible - In general online business there is some weird sense that if you build something they will just come. That a few “like”+retweet buttons and emails to editor@techcrunch.com will make your traffic explode + grow consistently. It fucking won’t. Get as many distribution channels as possible. Each one by itself may not be large, but if you have many it starts to add up. It also diversifies your risk. If you’re a 100% SEO play, you’re playing a dangerous dangerous game. You’re fully dependent upon someone else’s rules. If Google bans you, you will be done. You could easily replace the SEO example with: App store, facebook, etc.”

I’m a firm believer in mastering a source of traffic. HOWEVER, if you do have a campaign that is burning hot on your traffic source, then allow an exception to scale with other channels.

“4. Go with your gut and do not care about fameballing – Go with what your gut says, regardless of how it might look to the rest of the world. Too often we (I) get lost in caring about what people think. It usually leads to a wrong decision. Don’t worry about becoming internet famous or appearing on teh maj0r blogz. Fame is fleeting in the traditional sense. Become famous with your customers. They’re the ones that truly matter. What they think matters and they will ultimately put their money where their mouth is.”

The top gurus have got this down to a fine art. They don’t care about the affiliate horde or bloggers that bash them. They care about the people making them money, their customers.

5. Be an unrelenting machine- Brick walls are there to show you how bad you want something. Commit to your goals and do not waver from them a one bit regardless of what else is there. I took this approach to losing weight and fitness.  I have not missed a single 5k run in over a year. It did not matter if I had not slept for two days, traveling across the country, or whatever else. If your goal is to become a millionaire, you need to be an unrelenting machine that does not let emotions make you give up / stop. You either get it done with 100% commitment or you don’t. Be a machine.”

I believe that if you want something, you need to have 100% commitment mentally, not just physically. What I mean by this is that you don’t need to work for two days at a time, or stop yourself from traveling across the country. Just set targets. Hit them, work smart, and don’t let anything veer you off course.

“6. If you do focus on a dollar amount, focus on the first $10,000 - This usually means you’ve found some repeatable process / minimal traction. ie- if you’re selling a $100 product, you’ve already encountered 100 people who have paid you. From here you can scale up. It’s also a lot easier to take in when you’re looking at numbers. Making 1 million seems hard, but making $10,000 doesn’t seem so hard, right?”

“7. Get out and be social - Even if you’re an introvert, being around people will give you energy. I’m at my worst when I’m isolated from people and at my best when I’ve at least spent some time with close friends (usually who I don’t know from business).”

I play football around seven times a week. I go out 3-4 times a week. If I stay inside for long periods, I go nuts and start becoming “busy” and unproductive. Going out and being social also gives you a good chance to give yourself perspective on your business.

“8. Make waves, don’t ride them - There was a famous talk Jawed Karim gave from youtube. He described the factors that made youtube take off in terms of secondary/enabling technologies. I think they included (1- broadband in the home 2- emergence of flash, so no codecs required 3- proliferation of digital cameras 4- cheap hosting 5- one click upload 6- ability to share embed). Find those small pieces and put them together to make the wave. That’s what youtube did imho. The other guys really just rode the wave they created (which is okay).”

Riding waves will allow you to be semi-comfortable, but pioneering campaigns is the way to hit the big time. I’ve written about this argument here.

“9. Market opportunity - A million dollars is not a lot in the grand scheme of things, but it certainly is a lot if the market opportunity is not large enough.  Spend time on offers that have been around for a while and that appeals to a broad demographic. Forget about offers with caps. With traffic sources don’t spend all your time and effort optimizing a small demographic that you can’t possibly scale. Even if you put Bill Gates and Steve Jobs as founders in a new venture with a total market size of 10 million, there is no way they could become too wealthy without completely changing the business (ie- failing).”

We are lucky with affiliate marketing that we can have our fingers in a lot of small cookie jars. However, it gets tedious and hard to manage. My advice…spend time in niches where if you hit it right, you can win big.

“10. Always keep your door/inbox open - You never know who is going to walk through your door + contact you. Serendipity is a beautiful thing. At one point Bill Gates was just a random college kid calling an Albuquerque computer company.”

We all get flooded with affiliate network offers and traffic opportunities, most absolute garbage. But there are always a few delicious crispy nuggets here and there that make skimming through the junk worth it.

“11. Give yourself every opportunity you can - I use this as a reason why starting a company in silicon valley when it comes to tech is a good idea. You can succeed anywhere in the world, but you certainly have a better chance in the valley. You should give yourself every opportunity possible, especially as an entrepreneur where every advantage counts.”

I live in a country where I only know two other affiliates who have been successful in this industry. I believe my path to success would have been easier if I was living  in San Fran or LA. This point I’ve failed at big time.

“12. Stick with it - Don’t give up too fast. Being broke and not making any money sucks + can often make you think nothing will ever work. Don’t quit when you’re down. If this was easy then everyone would be a millionaire and being a millionaire wouldn’t be anything special. Certainly learn from your mistakes + pivot, but don’t quit just because it didn’t work right away.”

Things were not easy for me at the start. I had a tough time making my way. Learn from every failure. Look at it as a positive step forward. People get into am with the idea of instant success. If it were easy, affiliates wouldn’t be around.

“13. Don’t Be Emotional – Emotions can let you make stupid decisions.  It can make you not walk away because you’re attached to something.  Most importantly it will lead to indecision and a loss of confidence.  Put your emotions into your product or save them for your lover, family, friends,etc.”

Have you ever burnt a ton of money on a test campaign because you got excited when one conversion came up very early on? Or tested a campaign so briefly, because you had little confidence in yourself that you could make it work? I used to be like that, but over time became very apathetic. To not be emotional is easier said than done, but it comes with experience. It definitely helps a lot to not let your judgment become clouded.

“14. Don’t Leave Things Up to Chance - People feel that things will just work out due to carpe diem.  They usually don’t  People can be unreliable, deals can fall through, and shit will always happen.  Prepare for multiple scenarios and contingencies.  You can mitigate this by working with smart AND reliable people.”

Work with solid offers, solid traffic sources, and solid affiliate networks. No point in doing anything risky, there are many great safe options around to pick from.

“15. Don’t Get Comfortable - You will probably get comfortable somewhere around 200k, maybe less or more, but it will certainly be before 1 million dollars.  If you get comfortable you start getting off balance and having the hunger to move forward.  Reward yourself a little bit, but live as frugally as possible.  I have friends who have made some okay money, but blow it all away on stupid shit because they got comfortable.”

This is a ‘that’s a bingo’! Another relevant point is that with your long term campaigns, it is close to impossible to have a fully optimized campaign…keep pushing yourself.

“16. Don’t Skimp on the Important Things - When it comes to things that need to be reliable such as infrastructure, delivery, or even your own personal tech equipment – don’t skimp out.  These are the tools that ensure reliability and your product being delivered.  You can skimp on the office space, the desks, coach airfare, budget motel in mountain view,etc.”

Invest in good web hosting, ad servers and tracking. Make sure you get the absolute best fit for your campaigns.  As soon as you have a dodgy web hosting provider, you add more guess work to your campaigns. Absolutely basic common sense.

“17. Keep The Momentum Going -  I’ve had projects where things were moving a million miles an hour, then BOOM, they just lost a lot of momentum.  That is the worst possible thing you can have happen.  Keep moving the ball everyday.”

We’ve all had campaigns where we’ve had this initial burst of enthusiasm, completed half the campaign, then just left it to rot because a hot new idea came up. Stick with an idea and run with it. Failure is better than no result at all.

18. NEVER Ask “Do You Think This Will Work?” – If you get an answer 90% of the time, it will be plucked out of thin air. Do you know who is the only person that knows the answer like that? The Mightly Super Captain Test-it.

19. There Is No Best Network – So you did well with one offer on a network and became emotionally attached. Don’t get blinded and only running offers on your ‘buddy buddy’ network.  Let ole pops tell you a wee story…last year I ran a test for offer X on my favoritest cutest network, “network X”. That test failed. “Woah is me!” I said. How could this be? I had experience with similar offers. It didn’t make sense to ole pops. So I tried running offer X on network Z. I jumped out of my slippers when I saw the ROI was 1:4. It ended up making mid $xx,xxx profit.

20 Learn How To Filter -I’ve written over 20,000 words on my blog.  Some of posts are even contradictions.  As soon as you start adding in other blogs and forums you will feel like you’re being pulled in a five million directions.  You then become indecisive.  Take in information, and then filter the good bits while synthesizing them to be a part of your overall plan.  What works for person A does not always work for person B.


说在前面的话,这是一个网络营销达人的一个帖子,内容大部分也是达人看到别处的帖子有感而转用,并添加了自己的感想。所以,这里展现的内容是一个“杂糅”体。

一 与智者为伍——做同一件事情,聪明的人通常可以取得成功,而且他们会发自内心地帮助他人。

笔者就有一份众多成功人士(联盟会员)的列表,都在 AIM 和 Skype 上。他们是笔者点子的源泉。甚至,还有几个大师级别的小组,而笔者也是其中一员。参加论坛和会议会是一个不错的开始。如果没有这些,则可能无法取得如此成功。

二 说“no”多过说“yes”——当你展示你的产品或者介绍你正在做的东西时,有人会建议你“试试 X 功能/想法”。而这个“X”又确实不错,而且可能适合你正在做的东西,但是这可能会使你在自己的路上“走偏”。如果你真去做了,那会花去大量的时间,并且会使你正在做的事情“变形”。另外,如果有重量级人物给你出主意,那确实非常难以拒绝,因为他们怎么可能会出错呢?要命的是,如果我按他们说的那样做了,他们可能就会给我一张支票!!!不要中了他们的圈套。相反地,记下这些反馈,作为众多反馈中可作为考虑因素的数据之一。如果这样的反馈越来越多,并且符合你的愿景的原则时,那就不妨认真考虑一下。要多考虑顾客的意见,他们支持你,都是花了钱的。

另外,虽然 AM 会不断地推荐不错的项目,转化率也不错,不过还是要学会说“no”。虽然说“不要跟钱先生过不去”。

三 尽可能地找更多的“装鸡蛋的篮子”——对于一般的电子商务,有一种很怪异的说法,不管你做什么都能成功。几个“喜欢”(facebook 上的 like)和 retweet(twitter上的“分享”)按钮,然后“发电子邮件给editor@techcrunch.com”就可以使你的流量猛增,并且持续高涨。其实不会的。而是要尽可能地找更多的“篮子”。虽然一个篮子是小,但很多篮子加起来,就大了。而且也会分担风险。如果你只玩seo,那么危险就大了。你得完全遵守他人的游戏规则。一旦google把你禁了,你就玩完了。所以,多玩几个,而不是就那么一个seo,比如app store,facebook等等。

笔者也深信掌握流量来源的重要性。但是,如果你的广告流量来源成本很高,那还是多找点其他的渠道来降低一点成本比较好。

四 拿出勇气,不要怕出名——拿出勇气,就是不要管其他人怎么看。我(们)就是太在意别人的想法而丢失了自己。别人的想法常常会使我们做出错误的决定。不要担心成为网上明星,或者出现在大拿们的博客中。在传统的意识中,名声就是浮云。要在你的客户中出名。他们才是真正值得在意的人。他们的想法很重要,而且他们最终会把钱花在他们需要的地方。

五 成为“永动机”——难以逾越之障碍的存在,是为了彰显你对某事物的无限渴求。要有“咬定青山不放松”的精神,不管周遭如何困难,一定要坚持不懈。作者在减肥的时候,每天跑 5 公里,坚持了一年多,没有落下一天。当作者游历全国或做其他事情时,少睡两天不碍什么事。如果你的目标是成为百万富翁,那么就要把自己练成一台“永动机”,也就是说,保持激情,不要放松,更不要停止脚步。不管你是否会全身心地投入,都要完成这个目标。做一台“永动机”。

笔者认为,如果你想要得到什么,不仅需要身理上的投入,还需要百分百的心理投入。这并不意味着,要你连续两天两夜地干,或是停止游历全国,而是要设定目标,然后实现目标。工作要有方法,不要让任何东西使你偏离正道。

六 如果你一心想多赚钱,那就不妨一心想着赚到第一笔一万刀——通常,这意味着你已经找到某种可以重复进行的项目,即,如果你销售一份 100 刀的产品,而你已经有 100位回头客,那么就可以扩大规模了。

另外,用数字说话,也显得更加容易。虽然要做到一百万有困难,但一万却并不是那么难,不是吗?

七 走出家门,参加社交活动——即使你很内向,也要投身于能够带给你能量的人群之中。远离人群,人会变得很糟糕,但是和关系亲近的人(通常是通过业务认识的陌生人)在一起,人便会很有状态。

笔者喜欢踢球,并且一周七次左右,而且外出三四次。如果一直宅的话,会抓狂,并且会开始变得“忙起来”,甚至效率低下。走出家门,参与社交活动,还可以给自己机会以不同的角度来考量自己的业务。

八 “兴风作浪”,但不“随波逐流”——(http://www.youtube.com/watch?hl=zh-CN&v=nssfmTo7SZg,youtube上的一个视频)Jawed Karim 在这个视频中介绍了 youtube 使用二级/促成技术获得成功的原因。笔者认为,成功的原因包括 1,家庭宽带;2,flash 的出现,所以不需要编解码器(codec);3,数码相机的大量使用;4,廉价的托管服务;5,一键上传功能;6,嵌入式分享功能。“不积小流,无以成江河”--不积水滴,无以成大浪。恕笔者愚见,以上便是 youtube 所做到的。其他人仅仅只是“假舟楫以绝江河”,如是而已(当然,也未尝不可)。

骑波可以让你有一定程度的舒适度,但开创性的广告才能够获得大成功。(有关此话题,另见“复制VS创新,什么=肥猫?”)。

九 市场机遇——一百万刀,如果是对于一个前景无限好的市场来讲,那也只是“蝇头小利”;但如果是对于一个做大机会渺茫的市场来讲,这就不是一笔小钱了。所以,要将钱花在已经存在一定时间且可以做大的项目上。在流量源上,不要将所有的时间和精力都用来优化一个小的 demo,而且这个 demo 扩大的可能性还很小。即使让比尔·盖茨和斯蒂夫·乔布斯来投资某个市场总大小为一千万的新风投项目,他们也不太可能在不完全改变该项目的情况下赚钱,即也会失败。

从事联盟营销,是幸运的,因为有大量的小 cookie jar 文件可以使用。但是,管理起来却是相当累人和困难。所以,笔者的建议是,当你做一个利基市场时,如果能够做到小投入大回报,那就多用点时间。

十 敞开你的大门和邮箱——你永远不会知道谁会走进你的家门来与你联系。缘分(Serendipity,善于发掘新奇事物的天赋,易遇奇缘的运气)是个非常令人喜欢的东西。从某种意义上来讲,比尔·盖茨也不过就是 Albuquerque 电脑公司的一名普通大学生。

我们面临着大量的联盟网络offer和流量机遇,大多数都是垃圾。但是,也并无缺乏好东西,可以在“匆匆一瞥”之下找到这些好东西。

十一 机会都是自己给的——作者将此作为开始在硅谷开公司的理由。当然,你可以在世界任何地方取得成功,但是在硅谷肯定有更好的机会。你必须给自己每一次可能的机会去尝试,尤其是优势具有重要作用的企业。

笔者居住的地方,只知道有两个联盟会员在这一行做得不错。但笔者相信,如果住在旧金山或洛杉矶的话,肯定能够做得更加成功。所以,在这一点上,笔者没有取得大成功。

十二 坚持——不要太快就放弃。亏钱是很糟糕,还让你觉得没什么会有效。不要在伤心的时候退出。如果很容易,那么每个人都可以成为百万富翁,而且百万富翁也没什么特别的了。可以确定的是,要从错误中学习,并作出调整,但不要因为方向不对,就退出。

就笔者而言,一开始也不容易。也走了相当长的路。每一次失败,每一次总结。要这么看:失败一次就意味着又往前走了一步。人们总是带着“一夜暴富”的观念涉足联盟营销行业。如果有这么容易,那联盟会员们也不用活了。

十三 不要感情用事,情绪化——感情用事很容易让人作出愚蠢的决定。因为你跟什么东西绑在了一起,所以不会轻易就放手。最重要的是,这会使你变得犹豫不决而且信心全无。将你的感情投入到产品中或用于你的爱人、家人和朋友等。

你是否有过这样的经历,当某测试广告的转化率叫高时,你变得很兴奋,然后就投了大量的钱进去,结果“颗粒无收”?或者因为对自己能否让测试卓有成效缺乏信心,所有就很简单地对广告进行了一番测试?笔者曾经如此。但是,过了一段时间以后,就淡定了。不要感情用事,说得容易,做起来难,但这确是经验之谈,血泪教训。不让自己的决定云里雾里,当然很给力啊。

十四 不要听天由命——人们认为要顺其自然,及时行乐。事情往往不是这样的。人有不可靠的,买卖有化为泡影的,倒霉之事总要发生的。为各种情况和意外事件多做准备。通过和聪明可靠的人一起,可以减少此类事件的发生。

使用可靠的 offer、流量源以及联盟网络。不建议无谓的冒险,还是有很多安全的选择可以做的。

十五 不要认为可以安逸了——当你赚到 20 万左右的时候,可能会觉得可以安逸一点了,但是,在一百万刀之前,不要让自己过得很安逸。如果过得安逸了,那你就开始失去继续前进的动力了。可以适当地给自己一点奖励,但仍然要尽可能地保持节俭。作者的一些朋友在赚到一点钱后,却把钱用在了很愚蠢的东西上,因为他们开始过得安逸起来。

确实如此!另外相关的一点,在运作长期的广告时,没有一个完全优化的广告,所以要不断地逼自己不停地优化。

十六 重要的东西不要省——需要可靠的东西时,如基础设备、交付甚至是自己的技术设备,千万不要省。这些工具是用来确保可靠性和产品正确交付的。可以在其他方面节省,如办公空间、桌子、培训交通费、便宜的山景汽车旅馆等。

在优秀的网络托管、广告服务器和跟踪上投资。确保有一套最适合的广告工具。如果你的网路托管提供商不可靠的话,那你的广告更多地要靠猜了。这绝对是基本常识。

十七 保持劲头——有时候,有一个我们已经完成一半的广告,但由于又想到一个更好的想法,就把它丢在一旁了。要坚持做完一个,哪怕是失败,也比没有结果要好。

十八 不要问“这个行吗?”——如果 90% 的情况下,你都能有答案,基本上都是瞎扯。你知道谁才是唯一知道答案的人吗?万能的“测试”。

十九 没有最好的网络——如果你在某个网络上做好了一个 offer,就对她一网情深。这个要不得。只做“友好”网络上的 offer。笔者曾今在自己最喜欢的网络上(网络 X)做了一个 offer X。但是结果以失败告终。笔者不敢相信。因为之前做过几个相似的 offer。于是在网络 Z 上运作 offer X。当看到 1:4 的 ROI 时,吓得拖鞋跳掉。

二十 学会如何过滤——笔者在博客上已经写了超过两万字了,一些帖子甚至是自相矛盾的。所以当你看到其他的博客或者论坛时,感觉就像四周全是嘴巴,充斥着各种声音,从四面八方朝你喊,让你跟着走。这时,你会变得犹豫不决。所以,要吸收信息,然后取其精华,成为自己整体计划的一部分。张三的方法不一定适用于李四。

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2011-02-15 16:34 编辑:kuaileyingyu
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