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北汽自有品牌原型车将亮相北京车展

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The Beijing Auto Show this week will be the first chance for the city's own carmaker to show off the new line of vehicles it will sell under its own brand, Geoff Dyer reports.
在本周的北京车展上,北京本地汽车制造商——北京汽车工业控股公司(BAIC)首次有机会展示将以自有品牌出售的新款车型。

Beijing Automotive Industry Corp (BAIC) will be displaying prototypes for the passenger cars it is developing in-house after acquiring vehicle platforms and other technologies last year from Saab for $200m.
北汽控股将展示几款乘用车的原型车,这几款车型是它在去年以2亿美元从萨博(Saab)收购整车平台和其它技术后自主研发的。

BAIC has made a fine living in recent years from the booming Chinese market – profits last year soared 239 per cent. But it has done so largely from selling Hyundai and Daimler cars through joint ventures.
近年来,得益于中国汽车市场的蓬勃发展,北汽控股取得了出色的业绩,去年利润飙升239%。但它的这些业绩,主要是靠旗下合资企业出售现代(Hyundai)和戴姆勒(Daimler)汽车取得的。

The Saab deal is BAIC's bid to kick-start its own line of cars, which it hopes to begin selling next year. Following the model pioneered by Shanghai Auto when it acquired vehicle platforms from the UK's Rover, BAIC intends to use the Saab technology as the basis for a new line of cars that will be modified for the Chinese market.
通过与萨博的交易,北汽控股力图推出自有品牌车型——它希望,明年就能在市场上销售这些车型。通过效仿上海汽车(Shanghai Auto)从英国罗孚(Rover)收购整车平台时开创的模式,北汽控股打算以萨博技术为基础,再针对中国市场进行改进,推出新款车型。

“We aim to be the elite among the domestic brands,” Wang Dazong, BAIC president, said in an interview with the Financial Times. One of the difficulties for BAIC is that the Saab technologies are relatively old – one of the three vehicle platforms has already stopped production. But Mr Wang said the engine and safety features of the models were still “very competitive” and could become the basis for a new line of cars.
北汽控股总经理汪大总在接受英国《金融时报》采访时说:“我们的目标是成为中国自主品牌中的精英。”北汽控股面临的一项困难是,来自萨博的技术相对较老——在收购的三个整车平台中,有一个已经停产。但汪大总表示,这些车型的发动机和安全特性仍然“很有竞争力”,可以作为新款车型的基础。

BAIC is talking to Saab about further co-operation, potentially including purchasing, manufacturing, sales and marketing and alternative energy cars.
北汽控股正与萨博谈判进一步合作事宜,其中可能包括采购、制造、销售与营销,以及替代能源汽车。

标签:品牌 北汽 原型
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2010-04-22 19:14 编辑:kuaileyingyu
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