The Beijing Auto Show this week will be the first chance for the city's own carmaker to show off the new line of vehicles it will sell under its own brand, Geoff Dyer reports.
Beijing Automotive Industry Corp (BAIC) will be displaying prototypes for the passenger cars it is developing in-house after acquiring vehicle platforms and other technologies last year from Saab for $200m.
BAIC has made a fine living in recent years from the booming Chinese market – profits last year soared 239 per cent. But it has done so largely from selling Hyundai and Daimler cars through joint ventures.
The Saab deal is BAIC's bid to kick-start its own line of cars, which it hopes to begin selling next year. Following the model pioneered by Shanghai Auto when it acquired vehicle platforms from the UK's Rover, BAIC intends to use the Saab technology as the basis for a new line of cars that will be modified for the Chinese market.
“We aim to be the elite among the domestic brands,” Wang Dazong, BAIC president, said in an interview with the Financial Times. One of the difficulties for BAIC is that the Saab technologies are relatively old – one of the three vehicle platforms has already stopped production. But Mr Wang said the engine and safety features of the models were still “very competitive” and could become the basis for a new line of cars.
BAIC is talking to Saab about further co-operation, potentially including purchasing, manufacturing, sales and marketing and alternative energy cars.
雪碧（饮料） Sprite小妖精，调皮鬼 乐百氏（饮料） Robust健壮的 金利来（领带） Goldlion金狮子 司麦脱（衬衫） Smart潇洒的 舒肤佳（香皂） Safeguard保护者 纳爱斯（香皂） Nice美
Dubai's Al Nassma, the world's first brand of chocolate made with camels' milk, plans to expand into new Arab markets, Europe, Japan and the United States, its general manager said