Social networking website Facebook has capped a year of phenomenal growth by overtaking Google's popularity among US internet users, with industry data showing it has scored more hits than the search engine.
In a sign the web is becoming more sociable than searchable, research firm Hitwise said the two sites accounted for 14 per cent of all US internet visits last week. Facebook's home page recorded 7.07 per cent of traffic and Google's 7.03 per cent.
It is the first time Facebook has enjoyed a weekly lead over Google.
The lead may be slim, but it has become inevitable as Facebook's popularity has grown rapidly from just over two per cent of visits a year ago. Heather Dougherty of Hitwise said Facebook had “reached an important milestone” with the weekly figures. It had hit the daily number one spot onChristmas eve, Christmas day and New Year's day previously.
领先的幅度或许不值一提，但这成为了一种不可避免的趋势，因为Facebook的受欢迎程度迅速上升，一年前仅占美国互联网总访问量的2%多一点。Hitwise 的希瑟•多尔蒂(Heather Dougherty)表示，Facebook的每周数据“到了一个重要的里程碑”。此前该网站曾在圣诞前夜、圣诞日和元旦当天的日访问量上拔得头筹。
Facebook's rise had been impressive. Its membership has more than doubled in the past year, passing the 200m mark last April and 400m in February.
Google has responded to the ascendancy of the social networking site with introduction of its own Buzz service last month. Buzz allows users to add status updates, friends, pictures, videos, location information, comments and links to other networking sites.
Who says you can't buy friends? An Australian online marketing company is selling friends and fans to Facebook members after offering a similar service to Twitter users. Advertisi
More than 80 per cent of the biggest US advertisers are now using Facebook to promote themselves, suggesting that corporate America is starting to embrace the social networking sit