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大牌商标们的前世今生

所属:生活杂谈 来源:Daily Mail 阅读:20558 次 评论:1 条 [我要评论]  [+我要收藏]

小编摘要:说起麦当劳,你一定会想到那个大大的黄色M商标,但是,你一定不会想到麦当劳最初的商标和现在的完全扯不到一块去。还有很多你熟悉的商标,都经过了非常巨大的改变,一起来看看吧!

一说到微软,有些人可能会想到比尔·盖茨,有人可能会想到windows操作系统,还有人可能会想到微软的logo,但是你知道么,最初的微软logo才不是那么简洁的呢!而你更不会想到,苹果最初的logo是:坐在苹果树下的牛顿........

Think 'Microsoft' and you might conjure up an image of uber-nerd billionaire Bill Gates, a Windows PC - or perhaps a bold, italic typeface bearing the company's name.

But in the early 1970s, the pioneers of the young tech firm had quite a different brand image with quite a groovy feel.

Back then, it was all disco curves and capital letters - even splitting the names 'micro' and 'soft' onto two levels.

And other world-famous logos have undergone an even more radical transformation from their original designs - McDonald's once had no iconic yellow 'M'; Nintendo, not surprisingly, was first branded in a Japanese typeface; and as for Apple... just think Sir Isaac Newton.


微软 Microsoft
比起最初的的Logo,现在的微软logo让人觉得更简单,更舒服。

Bill Gates left Harvard in 1975 to form Microsoft with his childhood friend Paul Allen. The company would become famous for its killer business deals and computer operating systems - including Microsoft Windows in 1983


麦当劳 McDonald's

最初的麦当劳的logo很朴实,但没有什么特别的元素能让人记住。如今的黄色的M logo则更醒目,更容易被人记住。
In 1940, brother Dick and Mac McDonald opened their McDonald's barbecue restaurant in San Bernardino, California. Ray Croc joined the business as a franchise agent in 1955, bought the chain from them and oversaw its worldwide expansion
标签:大牌 商标
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2012-07-12 15:32 编辑:红木梳子
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  • om337 说:

    最初的麦当劳Logo, 不是双拱门构成一个大M字母, 而是一个单拱门, 亦即是半个M字母。

    2012-07-14 14:34 回复 支持(0) 反对(0) 沙发
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