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2012年1月1日更新作文机经AA部分(十九)

所属:其他考试 作者:cwf1986 阅读:1790 次 评论:0 条 [我要评论]  [+我要收藏]

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  26.EMMA813:一个商场增加了一个药品专柜,商店的销售量增加了20%,所以他们经理认为顾客最需要一站式消费服务,决定商场应该增加其他专柜,比如衣服专柜什么的,这样商场的销售量可以继续增加

  v2. bananazoo : 一个商场开药品专柜那篇~

  一个商场开了药品专柜以后,销售量增加20%,所以认为人们喜欢one-stop shopping. 所以商场决定在随后的几年中继续开更多的专柜,服装什么的,提供更多服务,继续吸引消费者,增加利润。这样这家商场也会成为这个地区唯一的提供这么多服务 的商场,就比别的商场更有竞争力~

  考古:

  原题:No. 44 The following is part of a business plan created by the management of the Megamart grocery store:

  “Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.”

  思路:

  * 时间关系不能推出因果关系。仅因药品专柜开在销售额增加前,就认为总体销售额增加时其结果,是错误的

  * 错误类比。即使销售额增加是由药品专柜开设引起,也不代表开设其他专柜能增加销售额(顾客不一定更关注一条龙购物的便利)

  * 增加销售额未必增加利润,增加服务也要增加成本

  V1 是一个百货 做调查 加了一个 phmancy销量提升20% 所以得出结论 顾客更看重购物的方便性,所以应该 。。。 然后应该 增加new department 以增加 competitive advantage

  范文:

  The management of the Megamart grocery store concludes that adding new departments and services is the surest way to increase profits over the next couple of years. They are led to this conclusion because of a 20 percent increase in total sates, realized after the addition of a pharmacy section to the grocery store. On the basis of this experience, they concluded that the convenience of one-stop shopping was the main concern of their customers. The management’s argument is faulty in several respects.

  In the first place, the management assumes that the increase in total sales was due to the addition of the pharmacy section. However, the only evidence offered to support this conclusion is the fact that the addition of the pharmacy preceded the increase in sales. But the mere fact that the pharmacy section was added before the increase occurred is insufficient grounds to conclude that it was responsible for the increase. Many other factors could bring about this same result. Lacking a detailed analysis of the source of the sales increase, it would be sheer folly to attribute the increase to the addition of the pharmacy section.

  In the second place, even if it were the case that the increase in total sales was due to the addition of the pharmacy section, this fact alone is insufficient to support the claim that adding additional departments will increase sales even further. It is quite possible that the addition of the pharmacy section increased sales simply because there was no other pharmacy in the vicinity. The additional proposed departments and services, on the other hand, might be well represented in the area and their addition might have no impact whatsoever on the profits of the store. In other words, there may be relevant differences between the pharmacy section and the additional proposed sections that preclude them from having a similar effect on the sales of the store.

  In conclusion, the management’s argument is not well-reasoned. To strengthen the conclusion, the management must provide additional evidence linking the addition of the pharmacy section to the increase in total sales. It must also show that there are no exceptional reasons for the sales increase due to the pharmacy section that would not apply to the other proposed additions.

  以上就是2012年1月1日更新的GMAT作文机经AA部分,考生可以适当借鉴,并通过练习来掌握GMAT作文的解题规律,从而顺利通过GMAT考试。

1
2012-05-26 11:57 编辑:cwf1986
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