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新加坡可口可乐售货机:拥抱我 就能拿可乐!

所属:社会热点 来源:Daily Mail 阅读:4776 次 评论:1 条 [我要评论]  [+我要收藏]

小编摘要:相信很多人都有在自动售货机上买饮料的经历。不过近日,在新加坡国立大学出现了一个奇怪的自动售货机:上面写着Hug me(拥抱我)。这是怎么一回事呢?

近日,可口可乐公司在新加坡国立大学开展了一个特别的营销活动,只要你拥抱写着“Hug Me”(拥抱我)的自动售货机,你就能获得一罐饮料。据悉,这是新加坡可口可乐公司开展的一项针对年轻人的“开启幸福”的活动。目前,这项活动反响热烈,可口可乐也准备将其推向全亚洲。




Coca-Cola has created an attention-grabbing publicity stunt in Singapore - a vending machine which gives out free cans of Coke in return for hugs.

The whacky idea is part of the company’s Open Happiness campaign designed to target young people in a gesture-based marketing stunt being tested out in Singapore.

Students at the National University of Singapore were surprised to find that the soft drinks giant had unfurled the machine on campus overnight.

But instead of the drinks brand’s logo, the words ‘Hug Me’ are emblazoned across its iconic red-and-white logo.

Instead of paying money, customers have to squeeze the sides of the drinks machine to receive a free can of Coke.

Public displays of affection are uncommon and have long been discouraged in Singapore, but are on the rise amongst young people.

The move is part of a campaign created by advertising firm Ogilvy & Mather, intended to position the brand as a non-threatening ally to demonstrating youth.

In a statement as part of the company's Open Happiness campaign, Leonardo O’Grady, Coke's Asia Pacific Director for Sparkling & Activation Platforms, said: 'Happiness is contagious. The Coca Cola Hug Machine is a simple idea to spread some happiness.

'Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large.'

Marketing gurus behind the stunt hope that it will encourage consumers to 'bring positivity, optimism and fun into their lives' and to 'open a Coke and share a little happiness'.

The machines have been such a success that there are plans to roll them out across Asia.

Mr O'Grady added: 'The reaction was amazing - at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs.'



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2012-04-13 17:21 编辑:红木梳子
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