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2011年12月16日更新GMAT作文机经AA部分(十一)

所属:其他考试 作者:cwf1986 阅读:1903 次 评论:0 条 [我要评论]  [+我要收藏]

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  11. V1 by piggypigp一个clothing 店的老板跟员工说在过去一段时间内the music store next block 的广告从newspaper转到了radio,然后music store的客流量增加了,然后music store的老板看起来很wealthy;music store的业绩有上升,但是自己的CLOTHING店的业绩没有上升,因此决定以后也从newspaper改用radio 来发广告

  V2 by aya小亲亲 Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot

  V3 by xqxqzym同本月JJ-11,music store 与 clothing store 的错误对比

  V4 by 月浅灯深AA是机经上已经有的了 music shop和clothing shop那题~

  V5 by lixuekai2001Argument: The Disc Music store have made the business grow via put on radio advertising last year. So if the Clothing shop, which has been declined in profits for four years, should drop off the advertising on the newspaper and put more advertising on the ratio too.

  V6 by richard1987 AA考的是CD店和服装店的都要采取radio advertising campaign 的那题,不难写

  V7 by warrenbuffett 第一篇是服装公司老板看到Music Disc从newspaper advertisement 转到radio advertising campaign,然后看到increased foot traffic, 所以觉得自己也应该转到radio advertising campaign.

  考古:

  题库原题:No.124 The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff:

  “Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”

  124. Carlo's服饰老板给员工的备忘录:

  由于Disc Depot,相邻街区的音像店从去年开始新的电台广告,它的业务显著增长,从商店人流量的大量增加就可以看出。当Disc Depot的老板显然已经足够富有可以退休时,Carlo's服饰的利润3年来一直停滞不变。为了促进我们的销售和利润,我们应该像DiscDepot一样从报纸广告转向经常的电台广告

  思路参考:

  1. 错误类比。Depot Disc是music/entertainment industry而Carol’s Clothing是fashion,之类的。

  2. 错误结论。increase of foot traffic可以说是有更多的顾客来或者是顾客在店里呆了更长时间,但是不一定是profit增加了。

  3. Clothing store的profit少也许有别的原因,而不是marketing不够。

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2012-04-04 13:04 编辑:cwf1986
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