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2012春上海高口Q1-5听力文本

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Part B Listening Comprehension
 
Questions 1 to 5 are based on the following conversation

 
There is a small number of exceptional people who play a huge role in the transmission of epidemic ideas. I call them mavens, connectors and salesmen.
 
Say it again?
 
Mavens, connectors and salesmen. Connectors are the kind of people who know everybody. They have extraordinary social ties. Well, if I do this name’s test in the Manhattan phone book, and you go down the list, every time you see a name you know, you give yourself a point. Well, most people score like 25, 30. Someone’s scores are 120, 130. That kind of person is incredibly powerful in generating word of mouth epidemics. If they like something and get hold of some idea, they can spread it five or six times further than the average person.
 
Who are those people? What defines them?
 
Well, these are extraordinarily social people with a lot of energy who are consumed by the task of getting to know people, of meeting people, of keeping in touch with them. They make phone calls all day long.
 
I’m afraid I’m one of them.
 
This is not typical behavior. This is behavior. that is actually rare. Most of us don’t do that. And I’m someone who is not that way. I can’t start a word of mouth epidemic because I simply don’t know enough people. I can’t get it outside my own immediate circle of friends. Someone has friends all over the place. They can spread the news about the new restaurant or a new movie or something far and wide in a very, very short time.
 
These are the connectors. Who are the mavens and who are the salesmen?
 
The mavens are people who have specialized knowledge. If you examine why you make certain decisions, why do you shop somewhere, why do you go to a certain restaurant, you find you are relying on the same person over and over again for recommendations. Those people I call mavens. My friend, Ariel, is a maven who knows all about restaurants in lower Manhattan. If I want to know about the hot new restaurant, I call Ariel. Well, all the Ariel’s friends call Ariel. And if you go to restaurants in lower Manhattan and look around the room, you will see friends of Ariel. The restaurant market is an epidemic market which is controlled by a group of Ariels. I don’t think there are very many of them. There are probably two dozens of them. That’s true of lots of things. That’s true of shopping and books and movies. If a maven gets together with a connector, then you begin to see why a word of mouth epidemic might happen. Someone who knows everyone in combination with someone who knows everything is a really powerful connection.
 
And then introduce the salesmen.
 
Well, those people are incredibly persuasive. And again that’s a very rare and unusual trait.
 
Leave me out to see I connect but I can’t sell.
 
Well, there are separate categories. I’ve met a guy who is known as one of the greatest salesmen in America today. When you meet someone like that, you begin to realize why trends happen. They happen because someone who has this extraordinary natural ability to win you over. When they get hold of the idea, they can really make it go a long way.
 
Q1: What is the main topic of this conversation?
Q2: Which of the following descriptions does not apply to connectors?
Q3: Which of the following statements best defines the mavens?
Q4: According to the conversation, which of the following groups does the man’s friend Ariel belong to?
Q5: What can we tell about all three groups of people?
14
2012-03-19 09:47 编辑:juliatt
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