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大英百科全书停止发行印刷版 全面转向数字版

所属:社会热点 来源:reuters 阅读:2435 次 评论:0 条 [我要评论]  [+我要收藏]

小编摘要:古老的大英百科也放弃印刷了,看来数字化已经成为阅读市场不可扭转的趋势。

导读:大英百科全书日前宣布,将停止发行印刷版,但会继续推出数字版。大英百科全书1768年诞生于苏格兰爱丁堡,两百多年来始终在发行印刷版,是目前仍在印刷的历史最为悠久的英文百科全书。这部享有盛誉的32巨册百科全书每两年修订一次,印刷版售价1400美元。大英百科全书公司最近推出了一套应用,价格在每月1.99美元至4.99美元之间。该公司表示,仍将继续出售大英百科全书印刷版,直至现有4000本的库存售罄。

 In yet another sign of the growing dominance of the digital publishing market, the oldest English-language encyclopedia still in print is moving solely into the digital age.

The Encyclopedia Britannica, which has been in continuous print since it was first published in Edinburgh, Scotland in 1768, said Tuesday it will end publication of its printed editions and continue with digital versions available online.

The flagship, 32-volume printed edition, available every two years, was sold for $1400. An online subscription costs around $70 per year and the company recently launched a set of apps ranging between $1.99 and $4.99 per month.

The company said it will keep selling print editions until the current stock of around 4000 sets ran out.

It is the latest move Encyclopedia Britannica has made to expand its Internet reference services and move farther into educational products. It first flirted with digital publishing in the 1970s, published a version for computers in 1981 for LexisNexis subscribers and first posted to the Internet in 1994.

"The print edition became more difficult to maintain and wasn't the best physical element to deliver the quality of our database and the quality of our editorial," Jorge Cauz, president of Encyclopedia Britannica, Inc., told Reuters.

Yet even as publishing industry has created more digital products, it has struggled with financial losses, and Cauz admitted to a "long road to profitability" for many publishers.

"Britannica was one of the first companies to really feel the full impact of technology, maybe 20 years ago, and we have been adapting to it, though it is very difficult at times," he said.

While Encyclopedia Britannica has continued to operate, he expected "many trade publishers will not survive -- and any content development company will have to be thinking about how they are going to fill the gap."

As to whether print editions of books will be viable products in the future, Cauz predicted, "print may not completely vanish from the market, but I think it is going to be increasingly less important. Many publications will never have a print analog and will only be printed on digital formats."

With its scholarly, reliable reputation, Encyclopedia Britannica had not been affected by the popularity of free website Wikipedia, he said.

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2012-03-15 14:11 编辑:claudiaenglish
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