让人感觉良好的“虚荣尺寸”

逛街买衣服的时候,总是会在S和M两个尺寸之间纠结。每次把自己塞进S号的衣服里,都会顿时很欢喜。可是,你有没有想过,你穿在身上的S号跟几年前的S号是一样大的吗?

Vanity sizing, also known as size [ws]inflation[/ws], is used to refer to the phenomenon of ready-to-wear clothing of the same nominal size becoming larger over time.

虚荣尺寸(vanity sizing),也叫做尺寸膨胀,指随着时代的发展,各类成衣制品在尺寸号码不变的情况下,实际尺寸增大的现象。

The increasing [ws]dimension[/ws] of garments of the same [ws]nominal [/ws] size has caused some designers to introduce size 0, 00, or subzero sizes. Different [ws]manufacturer[/ws]s have modified sizes so that a woman who once wore a size 12 dress can now wear a 10 or an 8.

由于成衣实际尺寸的增大,不少设计师都开始引入“0号”、“00号”,甚至“负0号”尺寸。不同的成衣生产厂家也调整了各自的尺寸号码规则,原来穿12号衣服的女性现在能穿10号或者8号的衣服。

Many commentators have suggested that "[ws]vanity[/ws]" sizing, as its name suggests, is designed to satisfy buyers' wishes to appear thin and feel better about themselves. While some others also suggests that [ws]vanity [/ws] sizing allows clothing companies to cater their sizing to their [ws]demographic[/ws], since women of different sizes may be attracted to different brands. Finally, it has been suggested that vanity sizing merely reflects the increasing prevalence of [ws]obesity[/ws].

很多评论人士都表示,“虚荣尺寸”就是为了满足消费者想要看上去瘦一点儿的虚荣心理。不过,也有人表示,“虚荣尺寸”让成衣公司能够根据目标消费人群的特征来调整产品的尺寸,因为不同身材的女性可能钟情的品牌也不尽相同。总的来说,“虚荣尺寸”的出现说明肥胖人士增多了。