Wouldn't be seen dead without make-up? You're not alone.
A new survey has found that almost half of U.S. women are not happy with their warpaint-free faces.
The Harris Interactive research, conducted for the Renfrew Center Foundation, found that cosmetics are about far more than simply accentuating features - worryingly, they are about hiding what lies beneath.
Being bare-faced was associated with unattractiveness and a vast number of women are not accepting of their looks as nature intended.
Of the 1,292 surveyed women, 44 per cent say they feel negative about themselves when they are bare faced.
Of those, 16 per cent goes further by admitting that they did not feel attractive when au naturel, 14 per cent said they felt 'naked' without cosmetics and a further 14 per cent said they felt self-conscious without them.
48 per cent said they prefer the way they look with make-up and 32 per cent said that make-up made them feel good.
44 per cent said they use make-up to hide flaws and, far from it being an adult issue, a quarter of the respondents said they started using cosmetics as young as 13 or less.
Jezebel suggests the results indicate a 'sad reliance' or even an unhealthy addiction to make-up, while the organisation behind the report goes a step further, warning that cosmetics may be the first step to more worrying problems.
Adrienne Ressler from the Renfrew Center Foundation said that while make-up is 'often a right [sic] of passage for young women', dependence can mean that 'makeup no longer becomes a tool for enhancement but, rather, a security blanket that conceals negative feelings about one's self-image and self-esteem.
'For many individuals, these feelings may set the stage for addictions or patterns of disordered eating to develop.'
The group, which aims to tackle eating disorders through education, is encouraging individuals to go without make-up as part of their Bare-faced and Beautiful, Without and Within campaign.
They are not alone in celebrating a less make-up heavy complexion. Xojane.com recently asked readers to send pictures of their 'morning faces' to 'see how beautiful you are just as you are'.
MailOnline's columnists, including Liz Jones and Jenni Murray, recently published their morning, au naturel faces, bravely revealing their untouched, god-given looks - and Jennifer Love Hewitt was spotted looking fresh-faced and far from plain when out in Los Angeles last week.
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