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飞人乔丹起诉中国乔丹体育涉嫌侵权

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小编摘要:飞人乔丹近日向中国法院起诉乔丹体育公司涉嫌侵犯其姓名权,原来乔丹体育只是个未得到乔丹本人授权的本土品牌,这是怎么一回事呢?

导读北京时间23日凌晨,篮球传奇人物迈克尔-乔丹通过美通社宣布,已经向中国法院起诉中国运动服和鞋类生产商乔丹体育股份有限公司(简称乔丹体育)涉嫌侵犯其姓名权,乔丹表示对“乔丹体育”甚至侵犯其孩子的名字,深感失望,并表示起诉“这并不是钱的问题”。


BEIJING, Feb. 22, 2012 /PRNewswire/ -- Basketball legend Michael Jordan has filed suit in a Chinese court against Qiaodan Sports Company Limited, a Chinese sportswear and footwear manufacturer, for unauthorized use of his name.

Michael Jordan commented, "During my basketball career and now as a businessman, I've worked hard to establish my identity and brand, and I take tremendous pride in the shoes and apparel that feature my name and logo.

"It is deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children. I am taking this action to preserve ownership of my name and my brand.

"We live in a competitive marketplace, and Chinese consumers, like anyone else, have a huge amount of choice when it comes to buying clothing, shoes and other merchandise. Chinese fans have always been very supportive of me, and that's something I deeply appreciate. I think they deserve to know what they are buying.

"This complaint is not about money. It's about principle and protecting my name. Any monetary awards I might receive will be invested in growing the sport of basketball in China."

The Chinese company has registered and uses the name "Qiaodan", which is the moniker Michael Jordan has been known by in China since he gained widespread popularity in the mid-1980s. Jordan was first introduced to China while playing for the gold medal-winning U.S. basketball team during the 1984 Los Angeles Olympics. He went on to become a regular fixture of Chinese television, beginning with the 1987 NBA All-Star Game, the first NBA game ever broadcast in China.

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2012-02-23 11:01 编辑:wjy2005tom
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