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已婚族即将沦为少数派?

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小编摘要:根据美国一位社会学教授的新书记载,美国单身人口的数量已创下了历史纪录,照这个速度发展下去,已婚族可能很快就会变成少数派了。

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根据美国一位社会学教授的新书记载,美国单身人口的数量已创下了历史纪录,更重要的是,他们的自由支出也超过了已婚人士。
A new book by an American sociology professor documents how a record number of Americans now live by themselves, and, what’s more, they spend more discretionary dollars than their married counterparts.
越来越多的公司已经注意到这一现象,并开始相应地调整产品的设计、开发、推广以及广告方案。
More and more companies are taking note of this phenomenon and adjusting their product design and development, marketing and advertising plans accordingly.
如今,美国成年人的结婚率只有51%。全国3,200万单身一族中,女性占多数,人数约为1,800万。
Only 51% of American adults today are married. Of the country’s 32 million singletons, the majority — about 18 million — are women.
埃里克·克兰纳伯格博士所著的《单身奏鸣曲:独处的兴盛与诱惑》(Going Solo : The Extraordinary Rise and Surprising Appeal of Living Alone)一书对单身生活方式进行了描述,称单身已经日渐成为个人选择,而不是像以往那样,被人们普遍视作是某种社交失败的结果了。
The book “Going Solo: The Extraordinary Rise and Surprising Appeal of Living Alone”, by Professor Eric Klinenberg, describes the solo lifestyle as increasingly a matter of personal choice rather than a result of some kind of social failure, as it was once widely perceived.
网络时代以及随之而来的全天候工作文化让单身成为更有吸引力、也更易于管理的生活模式,让人在工作、生活和人际关系的处理上游刃有余。
The internet age and accompanying 24/7 work culture have made living alone more attractive and manageable for many, an easier mode in which to achieve a balance among work, life and relationship issues.
单身人口的增加催生了服务于城市专业人士的时髦产业,街坊里的餐厅、酒吧、咖啡馆、精品店、健身房层出不穷,比比皆是。房地产开发商也被吸引过来,因为美国购房者中有三分之一是单身,他们的需求和有孩子的家庭截然不同。
The growth in this demographic has spawned hip new neighborhoods for urban professionals which are full of restaurants, bars, coffee shops, boutiques, health clubs, etc. It has also caught the attention of real estate developers, since singles buy 1/3 of all homes in the U.S. and their needs are often different than couples with kids.
除了地产商,其他消费品企业也磨刀霍霍,瞄准单身群体大力推销包装食品、酒精饮品、珠宝、餐厅、家居用品等产品。
Other than real estate developers, other consumer companies sharpening their marketing focus on singles include packaged foods, alcoholic beverages, jewelry, restaurants, home furnishings, etc.
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2012-02-20 17:39 编辑:kuaileyingyu
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