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2011年10-11月gmat作文机经AA(至11.2)(十)

所属:其他考试 作者:cwf1986 阅读:1691 次 评论:0 条 [我要评论]  [+我要收藏]

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  29.

  一个商场近三个月clothing利润下降,home products上涨,所以经理认为是顾客现在喜欢home products而不喜欢clothing,因此打算reduced the size of clothing department, enlarge home product department

  原题:The following appeared as part of a recommendation from the business manager of a department store.

  “Local clothing stores reported that their profits decreased, on average, for the three-month period between August 1 and October 31. Stores that sell products for the home reported that, on average, their profits increased during this same period. Clearly, consumers are choosing to buy products for their homes instead of clothing. To take advantage of this trend, we should reduce the size of our clothing departments and enlarge our home furnishings and household products departments.”(70或71,版本不同)

  思路:

   衣帽部利润↓和家具部利润↑同时发生但不一定有必然联系

   三个月的时间太短不能用来得出结论

   过去的趋势不一定能保证未来走向

   样本不具有代表性

   A period of three month is too short to draw a general conclusion of the overall trend.

   The past three months' trend does not guarantee the same in the future.

   Whether the reports from the local clothing stores and stores that sell products for the home are reliable or not are still open to doubt, thus making the author's suggestion groundless.

  范文:

  Based upon sales reports over a three-month period that indicate an increase in profits for stores that sell products for the home and a decrease in profits for clothing stores, the business manager of a department store concludes that consumers are choosing to purchase home furnishings rather than clothing. On the basis of this conclusion, the manager recommends a reduction in the size of the clothing department and an increase in the size of the home-furnishings department. This recommendation is problematic in two critical respects.

  In the first place, the author’s conclusion that consumers are choosing to buy products for their homes instead of clothing is based upon too small a sample. Data gathered from a three-month period is insufficient to establish the conclusion drawn from it. It is quite possible that the three-month period chosen is idiosyncratic and not representative of entire year’s sales. If so, reducing the size of the clothing departments and enlarging the home-furnishings departments may be a costly mistake.

  In the second place, the data collected during the three month period may be biased. The fact that the data reflects sales in local stores is cause for concern. It is possible that the sales trend in a particular location is not representative of sales in other regions. For example, sales of clothing in Florida during the winter months are likely to be quite different from sales of clothing in Alaska during the same period.

  In conclusion, this argument is not persuasive as it stands. A more convincing argument must provide additional sales data, collected at different periods of the year and at different locations, that substantiates the trend in question.

  30.

  因为去年disc store 采用了 radio advertising之后 sales and profits 有了dramatically increase

  cloth store 也想效仿 把newspaper advertising 转成 radio advertising, 这样他们也会提高 sales and profits了

  1,disc store 使用radio advertising可以提高收益不代表 cloth store这么做也会提高收益

  2,去年可以不代表今年也可

  原题:No. 124 The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff:

  “Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”

  思路:

  1. 错误类比。Depot Disc是music/entertainment industry而Carol’s Clothing是fashion,之类的。

  2. 错误结论。increase of foot traffic可以说是有更多的顾客来或者是顾客在店里呆了更长时间,但是不一定是profit增加了。

  3. Clothing store的profit少也许有别的原因,而不是marketing不够。

  31. 2次

  大概是B地旅游发展局给出数据,几年前这里举办了大型soccer比赛,吸引了大量游客到访,同时刺激了当地经济发展。但后来经济又回落了,所以当局想继续举办大型的运动赛事来重新刺激经济发展

  原题:The country of Bonaria held a major soccer event five years ago. Therefore, if the country continues to hold major sport events, tourism will increase rapidly in the country and thus bring benefits to the country's economy.

  思路:

   错误的由时间先后推出因果关系

   过去的成功不能保证将来,存在他因

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2012-02-06 19:09 编辑:cwf1986
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