有个投资公司，在网上做了一个调查说，越来越多的人再网上读书，并且还读Classics books。然后这个公司就说啦，我们要投资出版Classic books的书店。
原题：No. 102 The following appeared as part of a business plan by the Capital Idea Investment firm.
“Currently more and more books are becoming available in electronic form — either free of charge on the Internet or for a very low price per book on CD-ROM.* People who would not pay bookstore prices will now have access to whatever book they want from their home or work computers. Consequently, literary classics are likely to be read more widely than ever before: 72 percent of those responding to a recent online survey said they would read books in electronic form, and 81 percent said they believed that reading classic works was important. Given this newly developing market, we should invest in E-Classics, a new company that sells electronic versions of literary classics.”
*A CD-ROM is a small portable disc capable of storing relatively large amounts of data that can be read by a computer.
More accesses to cheaper books do not necessarily guarantee the desire to read classics.
the survey is doubtful
It is hard to make profit when there are so many E-books available on the net.
In this article the author concludes that literary classics are likely to be read more widely than ever before. The author’s line of reasoning is that the availability of books in electronic form and access of books via the Internet has removed the two major impediments that prevented people from reading literary classics, namely price and convenient access. Since books can be accessed from home or work via computers at little or no cost, the author believes that significant changes in the society will occur. Specifically, the author maintains that access to literary classics will affect the public’s taste in reading and will result in a more learned and cultured reading audience. The author’s argument is unconvincing for several reasons.
First, the author assumes that price and convenient access are the primary reasons people fail to read literary classics. While this is a tempting assumption, it is not obviously true. For example, other reasons, such as lack of interest in these books or awareness of them on the part of the reading public could equally account for the failure to read them. Consequently, it may turn out that, contrary to the author’s expectation, the number of people who read literary classics is unaffected by their increased availability and lower cost.
Second, while it may be the case that access to books at affordable prices has increased as a result of new technology, the author provides no evidence for the assumption that access to literary classics at affordable prices has increased as well. On the face of it, this assumption seems innocuous; however there may be reasons that prevent literary classics from being marketed in the fashion described by the author. For example, the inability to secure the requisite permissions to reproduce these books in electronic form, or the lack of commercial interest in marketing them via the Internet could undermine the author’s assumption.
In conclusion, this argument is not convincing. To strengthen the argument the author would have to provide evidence for the assumption that price and accessibility are the main reasons people fail to read literary classics. Additionally, evidence would be required for the assumption that access to literary classics will be increased.
原题：No. 44 The following is part of a business plan created by the management of the Megamart grocery store:
“Our total sales have increased this year by 20 percent since we added a pharmacy section to our grocery store. Clearly, the customer’s main concern is the convenience afforded by one-stop shopping. The surest way to increase our profits over the next couple of years, therefore, is to add a clothing department along with an automotive supplies and repair shop. We should also plan to continue adding new departments and services, such as a restaurant and a garden shop, in subsequent years. Being the only store in the area that offers such a range of services will give us a competitive advantage over other local stores.”
V1 是一个百货 做调查 加了一个 phmancy销量提升20% 所以得出结论 顾客更看重购物的方便性，所以应该 。。。 然后应该 增加new department 以增加 competitive advantage
V2 一个grocery shop去年增加了pharmacy section就导致了sales increase20%，所以一个人就说customers like one-stop shopping。 因此，要增加profit就要增加repair 还有一个什么部门(不记得了)，还有什么什么两个部门。。。
V3 The total sales increased 20% after adding a pharmacy totheir grocery store. Because the customers like convenience of one-stopshopping, the manager thinks they should put clothing department to a hairsalon or restaurant…..
The management of the Megamart grocery store concludes that adding new departments and services is the surest way to increase profits over the next couple of years. They are led to this conclusion because of a 20 percent increase in total sates, realized after the addition of a pharmacy section to the grocery store. On the basis of this experience, they concluded that the convenience of one-stop shopping was the main concern of their customers. The management’s argument is faulty in several respects.
In the first place, the management assumes that the increase in total sales was due to the addition of the pharmacy section. However, the only evidence offered to support this conclusion is the fact that the addition of the pharmacy preceded the increase in sales. But the mere fact that the pharmacy section was added before the increase occurred is insufficient grounds to conclude that it was responsible for the increase. Many other factors could bring about this same result. Lacking a detailed analysis of the source of the sales increase, it would be sheer folly to attribute the increase to the addition of the pharmacy section.
In the second place, even if it were the case that the increase in total sales was due to the addition of the pharmacy section, this fact alone is insufficient to support the claim that adding additional departments will increase sales even further. It is quite possible that the addition of the pharmacy section increased sales simply because there was no other pharmacy in the vicinity. The additional proposed departments and services, on the other hand, might be well represented in the area and their addition might have no impact whatsoever on the profits of the store. In other words, there may be relevant differences between the pharmacy section and the additional proposed sections that preclude them from having a similar effect on the sales of the store.
In conclusion, the management’s argument is not well-reasoned. To strengthen the conclusion, the management must provide additional evidence linking the addition of the pharmacy section to the increase in total sales. It must also show that there are no exceptional reasons for the sales increase due to the pharmacy section that would not apply to the other proposed additions.
V1 有个连锁服装店，5年来卖的都很好，而且开了很多新店，有个人就说大家都应该买这个店的东西，因为卖的很好 很in，而且有新的CEO，是个前rock star，她的名气可以帮助这个店
V2 an financial analyst说的话“某某公司本是在outlets卖衣服它家衣服都是很新潮的 现在要在自己的retail store卖 一口气要开125家 它有很aggressive的management team 有很好的products 它的CEO还是曾经的rock star 所以会有好前景”
V1一个新的服装企业 发展五年要开自己的retail store ，作者建议clients 购进这个企业的衣服，因为有很强的竞争力，而且CEO是原来很有名气的rock star (我总觉得是艾薇儿的那个clothes line)
V3.讲的是一个young rising company 扩张了自己的业务，并且为了company的成功给出了两种预测——第一个是由于员工的极力推荐，可以使这个这个公司的发展获得成功。第二个是由于该company 的CEO是一个rock star，通过该CEO的star power也可以促使这个young rising company 获得成功
V4 说有间clothing is the new trend for youth apparel，然后financial analyst 建议investment firm to purchase this company based on the following。因为：1.the company has been profitable in past 5 years 2.management has been very aggressive in expansion. They plan to open 125 stores this year 3. CEO is a former rock star and the album has been the top sales. The star power will be Influential
某后起的服装公司专门生产迎合年轻人潮流的牛仔裤等休闲衣物， 之前五年都是通过零售商销售的， 销售连续增长。 最近这家公司准备建立自己的销售渠道，在商场里设自己直营的专卖店。 我们建议客户马上去买他们的股票。 因为1，这家公司很有实力，管理很激进。 2,他家CEO是一个有若干金曲的前摇滚明星，在年轻人里有知名度，可以保证销量和品牌效应。
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GMAT考试是美国管理专业招收研究生委员会主办和负责指导的考试, 其英文全称是Graduate Management Admission Test。GMAT考试的科目包括会计学、经济学、管理学、普通管理、生产管理、行政管理、