He has more designer outfits than the average woman and sulks unless he changes at least three times a day.
Known as Britain’s best-dressed pooch, meet two-year-old diva dog Rocky, who has an extensive wardrobe of 1,500 outfits worth a staggering £2,500.
Up to ten times a day Rocky rotates through his 1,500 designer outfits including fancy dress costumes of an elephant, dinosaur, panda, bumble bee, zebra, Superman, and his favourite - a ‘hot dog'.
And no style icon would be complete without their fashion staples, which for Rocky includes 15 t-shirts, three tracksuits, six hoodies, four coats and three body-warmers.
Rocky’s sharp sense of style is so great his owner’s boyfriend Daniel Judge, 27, a metal worker, now sees him as a rival for Lynsey’s affections.
The beautician takes her four-legged friend everywhere, and even shares a bed with him.
Lynsey said: 'My friends and family tease me about how much I pamper Rocky, but I don’t care.
'I call him my little fur baby and love nothing more than spoiling him rotten.
'I don’t dare work out exactly how much I have spent on him - he has more clothes than me.
'If I see something and I like it then I buy it. And If it’s in Rocky’s size it is destiny and he has to have it.”
Rocky was adopted by Lynsey, of Maidstone, Kent, when he was just ten weeks old, which is when the big-spending pampering began.
Since then the pair have never spent a night apart.
Like any serious fashionista spoilt Rocky - who won Mr Pageant Pooch 2011 - can pick from an accessory draw of more than four scarves, baseball hats, vests and bow-ties.
He also has sun glasses, a guitar, microphone and 12 lead and collar sets in every colour of the rainbow.
Research for the Clothes Show Live found women spend on average around £1,000 a year on clothes and generally own 100 different items.
Mutt Rocky is never far from his products, including doggy shampoo, which he enjoys during luxury baths with his specially bought floating rubber ducks.
The fussy pet also believes you should only put beautiful food into a beautiful body, which is why he refuses to eat anything accept specially boiled chicken - every day.
Lynsey says the best places to buy pet costumes and treats are from Japan and South Korea.
She said: 'But I will never make Rocky wear anything that he doesn’t feel comfortable in. He doesn’t wear shoes as he cannot walk properly in them and it would be mean.
'I'd probably get in trouble if I admitted to all the places I take Rocky with me in my doggie handbag.'
Rocky, whose most expensive outfit is his £39 dinosaur suit, even has his own Facebook page with more than 1,000 doggie friends who he swaps style tips with.
A recent survey by pet website petnet360.co.uk this week revealed 71 per cent of people in the South East regard their pet as one of the family.