This tasty fish will set you back - to the tuna nearly three-quarters of a million dollars.
Bids for the super expensive bluefin went off the scale when it was sold in the first auction of the year at Tsukiji fish market in Tokyo, Japan.
And when the seller reeled in a record 56.49million yen, or about $736,000 (or £475,234), for it the fish became the prize catch of the day.
The price for the 593lb (269kg) tuna beat last year's record of 32.49million yen.
The price translates to 210,000 yen per kilogram, or $1,238 per pound - also a record, said Yutaka Hasegawa, a Tsukiji market official.
Though the fish is undoubtedly high quality, the price has more to do with the celebratory atmosphere that surrounds the first auction of the year.
The winning bidder, Kiyoshi Kimura, president of Kiyomura Co, which operates the Sushi-Zanmai restaurant chain, said he wanted to give Japan a boost after last year's devastating tsunami.
'Japan has been through a lot the last year due to the disaster,' a beaming Mr Kimura said. 'Japan needs to hang in there. So I tried hard myself and ended up buying the most expensive one.'
Kimura also said he wanted to keep the fish in Japan 'rather than let it get taken overseas'.
There are several variations on the basic auction form, including time limits, minimum or maximum limits on bid prices, and special rules for determining the winning bidder(s) and