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iPhone4S欧洲市场份额下降

所属:社会热点 来源:reuters 阅读:3005 次 评论:3 条 [我要评论]  [+我要收藏]

小编摘要:经济不好,欧洲人不买新iPhone了,你还会买吗?

导读:随着经济的衰败和竞争对手的售价下降,欧洲市场苹果iPhone的销售受到了影响。iPhone 4S由于十月份的首次亮相确定了其在英国和美国市场的地位,然而新的iPhone却难以引起欧洲大陆消费者的兴趣,苹果公司对正在迅速扩张的智能手机市场的占有率也有所下降。谷歌公司的安卓平台统治了智能手机产业。随着经济的萧条,欧元区国家的债务危机已经吓退了投资者,吞噬了商业和消费者的信心。政府开支缩减和失业使得企业对商品的需求量减小,出口受损,欧洲的消费者也正在控制他们的开支。

Weakening economies and falling prices of rival smartphones are hurting sales of Apple iPhones across Europe, data from research firm Kantar Worldpanel ComTech showed on Thursday.

The October roll-out of Apple's iPhone 4S boosted its position in Britain and United States, but the new phones failed to excite interest in continental Europe, where Apple's share of the fast-growing smartphone market slipped.

The smartphone industry is dominated by Google, which has stormed the market with its free Android platform.

"In Great Britain, the U.S. and Australia, Apple's new iPhone continues to fly off the shelf in the run-up to Christmas. However, this trend is far from universal," said Dominic Sunnebo, global consumer insight director.

Apple's market share in the 12 weeks to end-November rose to 36 percent in the United States from 25 percent a year earlier and in Britain to 31 percent from 21 percent, Kantar said.

However, in France its share slipped to 20 percent from 29 percent and in Germany to 22 percent from 27 percent. Similar drops were seen in Italy and Spain.

"The French market is showing increasing signs of price sensitivity," Sunnebo said.

In part, the European sales of the expensive Apple model were hit by weakening economies across the continent.

Euro zone GDP grew just 0.2 percent in the third quarter and most economists expect it to contract in the fourth and also in the first three months of next year, sending the bloc back into recession after its two-year recovery from the worst global financial crisis since the 1930s.

The euro zone's own crisis with government debt has scared off investment and eaten into business and consumer confidence, particularly since August when investors intensified their scrutiny of the bloc's problems.

European consumers are keeping a lid on their expenses as government spending cuts and job losses deprive companies of demand for goods and crush exports.

Google had market shares of between 46 and 61 percent in all markets. Cellphone makers like Samsung Electronics, Sony Ericsson, LG Ericsson and Motorola Mobility all use its Android platform in their phones.

"In Germany, Android achieved a dominant 61 percent share of smartphone sales in the latest 12 weeks, with the Samsung Galaxy S II the top selling handset," Sunnebo said.

标签:iPhone 欧洲 经济
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2011-12-26 15:10 编辑:lilylikelily
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