喜羊羊 （Pleasant Goat/Happy Goat）
The leader of the young goats, who wears a small bell on his neck. He is the best assistant of Slow Goat. In almost every episode he is the first one who foils the plot of Grey Wolf. He is also a very, very fast runner. His plans hardly ever fail.
慢羊羊（Slow Goat/Mayor Goat）
The village chief of the goats. He is a wise though senile old goat who is teacher to the children goats. He is also a brilliant inventor with his own underground laboratory, and when inventing he sometimes adopts a mad scientist persona. A running gag in the show has vegetation grow from his temple whenever he thinks too hard. He is slower than a snail.
懒羊羊 （Lazy Goat/Sleepy Goat）
A small, gluttonous goat wearing a yellow drool bib. He hates work and likes to sleep, but due to his lazy nature he is often the first caught by Grey Wolf. He also has a habit of falling asleep whenever Grey Wolf kidnaps the goats. He has been revealed to hold a varying number of hidden talents throughout the show, such as diving.
美羊羊（Beauty Goat/Pretty Goat）
A female goat with a pink scarf and pink horns. She likes to cook and dress up, and she is generally liked by all the other goats in goat village. She have a crush on Pleasant Goat. Fit Goat has a crush on her.
沸羊羊（Fit Goat/Tan Goat）
A goat with tan skin, Fit Goat was the strongest goat on the Qingqing Grasslands until it was revealed that Kind goat possessed mountain goat genes. He is feisty and arrogant, with a tendency to underestimate others. He has a crush on Pretty Goat. Interestingly, he is still unable to defeat Grey Wolf in a fist fight except for rare incidences. He loves boxing and he always like to bully Sleepy Goat.
She is a docile and kind female goat who is class president to Pleasant Goat's class in school. She is revealed in the Olympics special to possess mountain goat genes, effectively making her the strongest goat in Goat Village above Fit Goat. She is the most sensible goat but is sometimes talkative. She is friends with Banana Wolf.