The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff:
“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”(124)
1. 错误类比。Depot Disc是music/entertainment industry而Carol’s Clothing是fashion，之类的。
2. 错误结论。increase of foot traffic可以说是有更多的顾客来或者是顾客在店里呆了更长时间，但是不一定是profit增加了。
3. Clothing store的profit少也许有别的原因，而不是marketing不够。
目前没有参考范文8. 原题 The following appeared in a letter from a part-owner of a small retail clothing chain to her business partner:
“Commercial real estate prices have been rising steadily in the Sandida Heights neighborhood for several years, while the prices in the adjacent neighborhood of Palm Grove have remained the same. It seems obvious, then, that a retail space in Sandida Heights must now be much more expensive than a similar space in Palm Grove, which was not the case several years ago. So, it appears that retail spaces in Sandida Heights are now overpriced relative to those in Palm Grove. Therefore, it would be in our financial interest to purchase a retail space in Palm Grove rather than in Sandida Heights.”
S镇公立学校S 什么high school开了200门选修课，街尾一个私立学校只开了80门，结果人家上大学率比公立的高。S校就说要效仿人家，减少选修课量，以让学生focus，也可以减少tax dollar。
No.99 or 101 The following appeared in an editorial from a newspaper serving the town of Saluda.
“The Saluda Consolidated High School offers over 200 different courses from which its students can choose. A much smaller private school down the street offers a basic curriculum of only 80 different courses, but it consistently sends a higher proportion of its graduating seniors on to college than Consolidated does. By eliminating at least half of the courses offered there and focusing on a basic curriculum, we could improve student performance at Consolidated and also save many tax dollars.”
10. 一个公司在其员工中做了民意调查，关于公司需要改进的地方。结果是员工觉得communication between employees and managers 最重要。所以公司特别为此开办了由高官主持的communication session，员工自愿参加. 所以，作者认为开办了这么一个班可以很好的改善这个情况。
题库原题：No.64 The following appeared in a memorandum from the director of human resources to the executive officers of
“Last year, we surveyed our employees on improvements needed at Company X by having them rank, in order of importance, the issues presented in a list of possible improvements. Improved communications between employees and management was consistently ranked as the issue of highest importance by the employees who responded to the survey. As you know, we have since instituted regular communications sessions conducted by high-level management, which the employees can attend on a voluntary basis. Therefore, it is likely that most employees at Company X now feel that the improvement most needed at the company has been made.”
1. The result of a last year's survey does not necessarily represent the improvement most needed of this year.
2. How was the survey held has not been illustrated by the author, thus making the conclusion groundless.
3. Whether the implement of the mentioned resolution is right or wrong is still unkonwn, it is still too early to say the improvement has been made.
The Director of Human Resources concludes that most employees at Company X feel that the improvement most needed at the company has been satisfactorily addressed. Two reasons are offered in support of this conclusion. First, a survey of employees showed that the issue respondents were most concerned about was employee-management communication. Second, the company has since instituted regular voluntary sessions for employees and management designed to improve communication. The director’s argument is questionable for two reasons.
To begin with, the validity of the survey is doubtful. Lacking information about the number of employees surveyed and the number of respondents, it is impossible to assess the validity of the results. For example, if 200 employees were surveyed but only two responded, the conclusion that most of the employees ranked employee-management communication as the most pressing issue would be highly suspect. Because the argument offers no evidence that would rule out interpretations such as this, the survey results are insufficient to support the author’s conclusion.
Furthermore, even if the survey accurately ranks certain issues according to level of employee concern, the highest-ranked issue in the survey might not be the issue about which employees are most concerned. Why? The improvement most needed from the point of view of the employees might not have appeared as one of the choices on the survey. For example, if the list of improvements presented on the survey was created by management rather than by the employees, then the issues of greatest concern to the employees might not be included on the list. Lacking information about how the survey was prepared, it is impossible to assess its reliability. Consequently, any conclusion based on it is highly questionable.
In conclusion, the director’s conclusion is not well-founded. To strengthen the argument, additional information regarding the way in which the employee survey was prepared and conducted is required.
Massachusetts Institute of Technology GRE: 1353 GMAT:720 Stanford University (CA) GRE: 1354 GMAT:720 University of California–Berkeley GRE: 1353 GMAT:707 Georgia In
GMAT考试是美国管理专业招收研究生委员会主办和负责指导的考试, 其英文全称是Graduate Management Admission Test。GMAT考试的科目包括会计学、经济学、管理学、普通管理、生产管理、行政管理、