Projectors targeted at the walls, sofa and floor make 'real' objects seem to appear around the room. The technology is extremely impressive - but you'd need a huge amount of very expensive hardware to enjoy it yourself
Sony's new viral videos use technology normally reserved for hi-tech flight simulators used to train fighter pilots to create 'living worlds', like a television on every wall of a room.
It hints at a truly astonishing future of entertainment - and the videos boast they were achieved without any post-production or digital alteration, just using projectors aimed at walls, and Sony's Eyetoy camera for PS3. That, and a few actors and the odd prop.
High-end projectors provide digital effects - although Sony does 'cheat' using actors in white costumes. Some of the effects are similar to what's possible with high-end computer-aided-design packages used
The one problem, of course, is that Sony's Eyetoy controller is distinctly limited next to Microsoft's Kinect - so it would all definitely work better on Xbox 360.
The adverts were shot using a Steadicam, and a Sony EyeToy camera, which allows a user to interact with a PS3 console.
The makers claim all were shot in one take, with no editing.
The effects - achieved without the use of post-production - show what's possible with top-end projection technology today
The only trickery on display are some objects - such as a pirate hat - moved from off-screen on the end of a stick, and some actors in white suits.
The future of entertainment? Perhaps - but not all of us can afford servants to sit behind the sofa with props such as pirate hats.