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姚明将改行做葡萄酒

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小编摘要:继餐饮、房产、音乐、股票之后,姚明将投资眼光放到了红酒市场。姚之队负责人章明基对于姚明涉及红酒的投资予以确认,并称姚明已经在旧金山购买酒庄,同时他也表示,姚明品牌的红酒不会走高端消费路线。

导读在今年7月结束自己的篮球生涯后,姚明依旧保持着较高的曝光度,他一直尝试在其他更多的领域做出成绩。本周日,姚明将在特殊奥林匹克2011年融合慈善筹款晚宴上现身助力本次慈善拍卖。在当日的拍卖环节中,7款特殊拍品将一一亮相,其中一项特殊的拍品将是全球首次亮相——首瓶姚明葡萄酒。同时,姚明将在晚宴上宣布由他建立的纳帕谷酒业公司正式成立,公司将命名为姚家族葡萄酒酒业公司。目前,姚家族葡萄酒酒业公司已经发布了首款以姚明命名的干红葡萄酒--2009那帕谷赤霞珠干红葡萄酒。据悉,这种葡萄酒将于下周正式在中国市场销售,而即将进行拍卖的1.5升装姚明葡萄酒也只会限量生产1200瓶,售价为每瓶3800元。

Months after retiring from basketball, Chinese sporting hero Yao Ming is venturing into business by setting up a wine company to meet a growing thirst for the tipple in his home country.

Yao Family Wines will sell vintages using grapes from the famed Napa Valley region of California, reflecting his time playing in the NBA, the China Daily newspaper said Thursday.

The first batch of "Yao Ming" wine, as it will be branded, is a 2009 Cabernet Sauvignon which will sell in China for 3,800 yuan ($600) a bottle.

The company has its own winery but will source grapes from six vineyards in the Napa Valley, according to information that was posted on the Yao Family Wines website but has now been removed.

A representative for Yao declined to comment on the venture.

Yao will sell the first bottle at a charity auction organised by the Special Olympics -- for which he serves as a global ambassador -- on Sunday, the international sporting organisation said in a separate statement.

The asking bid for the "extremely rare" magnum-size bottle will start at 60,000 yuan because only 1,200 bottles were produced, it said.

Proceeds from the auction will benefit the Special Olympics, which organises athletics for people with intellectual disabilities, in China.

Since formally retiring from the Houston Rockets in July, Yao has gone back to school for a university degree in business management and juggled charity commitments with running a Chinese basketball team.

Yao, 31, is China's first global sports superstar with a personal brand valued at more than $1 billion

 

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2011-11-24 19:11 编辑:wjy2005tom
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