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“节食”一词缘何不再流行?

所属:生活杂谈 来源:dailymail 阅读:2753 次 评论:0 条 [我要评论]  [+我要收藏]

小编摘要:肥胖人群日益增多,减肥食品也随之大受欢迎。可是奇怪的是商家们不再将“节食”一词印在食品标签上,这是为什么?

导读:食品行业的专家发现,“zero”和“smart”这样的字眼比“低卡路里”更受市场主管们的认可。消费者更愿意购买显著标明所含成分的食品,而非标明不含成分的食品。因为消费者不喜欢被剥夺的感觉。也许这就是为什么类似“零度可乐”这样的食品出现的原因吧!

 


With a third of the U.S. population now obese, it is little surprise that diet foods are big business.

But, it seems, only if you don't use the actual word 'diet'.

Industry experts have found that words such as 'zero' and 'smart' are proving far more popular than terms like 'low-calorie' with marketing executives.

They believe that by focusing on what products do contain, rather than what they don't, consumers feel less deprived, so are more likely to buy.

Trade publication FoodNavigator-USA read: 'We’re seeing a big drop in the use of words like diet and dieting and companies are using words like zero which carry less baggage.'

Tom Vierhile, director of Datamonitor in the US told the New York Daily News that the number of new food products featuring the word 'diet' had dropped dramatically over the past five years.

'Avoidance-type claims [on food packaging] are becoming less popular,' he explained.

Indeed, it is clear to see the impact of the trend already - particularly with diet sodas aimed at men.

Coca Cola now sells the sugar-free Coke Zero alongside Diet Coke, while the newly-launched Dr Pepper Ten boasts of the 'ten great-tasting calories' it contains, rather than the ones it doesn't.

Pepsi Max is another, focusing on flavour in its sell, rather than an absence of sugar and calories.

Typically indulgent products are, it appears, perfect for such branding.

Neufchatel cream cheese is offered by a number of brands, including Organic Valley and Philadelphia, as a lower-fat alternative to regular cream cheese.

And Haagen Dazs Five, which is marginally lower in calories than the brand's regular ice cream, gets its name from the fact that it contains just five ingredients, again, putting the focus on what the product contains, rather than what it doesn't.

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2011-11-18 09:52 编辑:cocoon520
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