It can help to prevent heart disease, relieve stress and has even been shown to improve your sex life.
A £2million study has found a daily dose could slow the ageing process of DNA.
Researchers monitored the activity of chemicals in their bodies compared with those who took a placebo.
They found a significant decrease in a marker associated with cell damage, which can cause impaired brain, muscle, liver and kidney function as well as ageing effects on the skin.
This decrease – a hitherto unknown benefit of consuming pomegranate – is thought to slow down the oxidation, or ‘rusting’, of the DNA in cells which naturally occurs over time, according to researchers at the private ProbelteBio laboratory in Murcia, Spain.
They are found in small quantities in the juice but mainly in the inedible rind, husk and white pith which has been harnessed into a pill and a drink.
Dr Sergio Streitenberger, who led the study, funded by Pomegreat PurePlus, said: ‘We are very excited about this study which we believe demonstrates that regular consumption of this pomegranate extract can slow down the process of DNA oxidation.
'One way to look at ageing is to think of it as rusting, or oxidising, a damaging process. Being able to guard against this process would be a significant breakthrough.’
Dr Streitenberger’s team – whose study will be published later this month – found a decrease in levels of a chemical marker called 8-Oxo-DG in the participants’ urine tests.
It is associated with damage to DNA caused by a host of chemicals we eat, drink and breathe in.
Pomegranate has been renowned as a superfood for centuries, and has been found to contain vitamins A, C and E as well as iron and antioxidants – chemicals which help neutralise harmful oxygen molecules called free radicals.
Last year, researchers at Queen Margaret University in Edinburgh, whose work was also funded by the Pomegreat juice company found their product could combat middle-aged spread and even reduce stress at work.