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可口可乐vs百事:看不见硝烟的战争

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小编摘要:可口可乐和百事,你更喜欢哪个呢?

The rivalry between Coca-Cola and Pepsi is legendary. The brands have been fighting each other for more than a century.

可口可乐和百事可乐之间的竞争由来已久,他们之间的恩恩怨怨都有100多年的历史了。

And not just about product development. Things occasionally get personal, which sometimes resonates in their marketing. Earlier this year, Pepsi went after Coke's famed mascots, the polar bears and Santa.

不只是产品开发的竞争。偶尔竞争的矛头会掺杂很多个人因素,可口可乐和百事有时候也会在市场推广方面有“不谋而合”的想法。在今年的早点时候,百事就把目标对准了了可口可乐著名的广告图标:北极熊和圣诞老人的经典形象。

The feud has even moved into outer space and raged over social media.

这种不和早已经蔓延到外太空了,公共媒体上也常见他们互相竞争的火爆场面。

So how'd it become this way? "The Soda Wars" that includes everything you'd ever want to know about the history of Coca-Cola and Pepsi.

为什么为演变成这样?“苏打之战”将为你呈现所有可口可乐和百事之间的恩怨史。

1. 可口可乐原始配方

The saga began in 1886, when John S. Pemberton developed the original recipe for Coke.

碳酸饮料诞生于1886年,是化学家约翰·派姆伯顿为可口可乐发明的原始配方。

2. 百事可乐原始配方

Pepsi-Cola was created in 13 years later by pharmacist Caleb Bradham.

百事可乐配方则出现在13年后,由药剂师凯勒·布莱德汉姆发明出来。

3.可口可乐佳绩

Coca-Cola was already selling a million gallons per year by the time Pepsi came to be.

百事可乐刚刚出现的时候,可口可乐公司已经取得了每年100万加仑的销售佳绩。

4. 百事破产

Coke developed its iconic contour bottle, got big name endorsements and expanded to Europe. Meanwhile, Pepsi went bankrupt because of WWI.

可口可乐开发了标志性的经典玻璃轮廓瓶,获得了广泛的认可,开始向欧洲发展进军。百事因为第一次世界大战破产了。

5.各自发展

In the 50s, Coke ads started hitting TV, while Pepsi rebranded to try to keep up。

20世纪50年代,可口可乐开始进行电视广告推广,而百事则重整旗鼓努力赶上可口可乐。

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2011-11-04 10:31 编辑:crystal156
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