As part of our marketing mix, we'll label the product as a premium item with above-average quality. It fits with our image as one of the top companies in the business.
It shouldn't be too hard to market our great new diet pill. It satisfies a need for many people who want to lose some weight.
I like dealing from a position of strength, so let's identify all our weaknesses up front and work to eliminate them.
Our target customers are the 25-35 year olds. They have a lot of discretionary buying power.
Our tires are the best on the market. Let's sponsor a car-racing team to prove it.
We're behind the competition. They've had similar items out for some time. What can we do to get market penetration for our product?
Our market share is dropping. We need to increase sales. Let's offer customers a discount.
We need to know if this campaign is meeting our objectives. Let's measure its effectiveness by using a unique telephone number.