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可口可乐起诉农夫山泉

所属:社会热点 作者:颜麦粥 来源:China Daily 阅读:3565 次 评论:2 条 [我要评论]  [+我要收藏]

小编摘要:据媒体报道,10月11日,中国著名的饮料品牌农夫山泉已经被可口可乐集团起诉,原因是农夫的“力量帝维他命水”抄袭了可口可乐旗下的“酷乐仕维他命水”的外包装设计。

 

据媒体报道,10月11日,中国著名的饮料品牌农夫山泉已经被可口可乐集团起诉,原因是农夫的“力量帝维他命水”抄袭了可口可乐旗下的“酷乐仕维他命水”的外包装设计。可口可乐已经在2011年初指责过农夫山泉的剽窃行为,并要求农夫山泉重新设计其维他命水的外包装。但是,据农夫山泉发言人向媒体透露,可口可乐无权起诉,因为农夫山泉已经获得了外包装的版权专利,并且可口可乐的维他命水并非物有所值,农夫山泉所的力量帝维他命水就是为了维护国人利益才推出的产品。

The famous Chinese beverage brand Nongfu Spring has recently been accused by Coca-Cola that its "Victory Vitamin Water" has plagiarized the idea and package design of its own "Glacéau Vitamin Water", Zhejiang Morning Express reported on October 11.

According to the paper, Coca-Cola started to criticize Nongfu Spring’s act of plagiarism as early as the start of 2011, the former even asking Nongfu Spring to revise the package design of their "Victory Vitamin Water".

However, Zhou Li, the press spokesman for Nongfu Spring told the paper that Coca-Cola's claim has no legal substance, as Nongfu Spring has already got a patent for the beverage's packaging.

Moreover, Zhou added that the vitamin water of the Coca-Cola company is overvalued; and the intention of launching "Victory Vitamin Water" is to protect Chinese consumers' rights.

Right now, a bottle of "Victory Vitamin Water" sells for 3.5 yuan or 4 yuan, only about one-third of the recommended price of a bottle of "Glacéau Vitamin Water". Zhou told the paper that their price is quite reasonable compared to the price of Coca-Cola’s vitamin water.

According to 21st Century Business Herald, although Coca-Cola may have launched the product earlier than Nongfu Spring, it doesn’t have the patent of the beverage's package design. Therefore, Coca-Cola cannot accuse Nongfu Spring of plagiarism.

The head of Coco-Cola's public affairs and communications department told the paper that they will continue to communicate with Nongfu Spring, but they won’t engage in a law suit. She said that this kind of problem has occurred in the United States before, but it is the first of its kind in China.

A reporter from chinadaily.com.cn tried to contact Nongfu Spring for comment, but they could not be reached.

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2011-10-17 21:44 编辑:颜麦粥
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