Premiere for the film "It's Love", also known as "The Sorcerer and the White Snake", was held in Beijing on Sept 22, 2011. CEO of China JULI Group Yang Zi, executive producer Chui Po Chu, director Tony Ching, kungfu star Jet Li, Chinese actress Huang Shengyi, Hong Kong-based actor Raymond Lam, Chinese actor Wen Zhang and Taiwan-based actress Vivian Hsu attended the event.
"The Sorcerer and the White Snake," a well-known tale in China, tells a love story between the white snake and the herbalist Xu Xian. Xu Xian helped cure the white snake's wounds once, and the white snake wanted to repay him for his kindness. As a demon who has gone through 1,000 years of spiritual and martial arts training, the white snake appeared before the herbalist in human form, and a melodious love story unfolded before them.
Their affection for each other, though deep and strong, was forbidden. The sorcerer, acting as the "police" of the past, had his eyes on the white snake and was determined to put her where she truly belongs. The consequence for that was a life-and-death battle between humans and demons and between love and hatred.