The IAAF is to discuss changing the false start rule after Usain Bolt's disqualification from the final of the 100m at the World Championships in Daegu put the controversial regulation in the headlines.
The governing body's director of communications, Nick Davies, said: "The council has the power to change rules and meets two or three times a year, the next being here on Sunday. There's no doubt it [the false start rule] will be on the table."
"The issue is very simple for me. You have to be consistent. You have a rule and you don't suddenly revisit it because a high-profile athlete has fallen foul," he said. "I'd rather not have Usain false start in London. But the start's not separate from the race; it is part of the race. It's not a technical nicety. It's part of the sport like a knockout punch in boxing. You pay to watch a title fight in Vegas knowing that a fighter might get knocked down in the first round."
The IAAF vice-president, Bob Hersh, backed Coe's stance. "It would be a mistake to quickly reverse the decision," Hersh told the BBC. "It's not on any current agenda but I wouldn't be surprised if it were reviewed. We will have to go back and talk to our stakeholders and discuss further," Hersh added.
After Bolt's disqualification on Sunday, the IAAF said: "While the IAAF is, of course, disappointed that Usain Bolt false-started in the final of the 100m, it is important to remember that a sport's credibility depends on its rules, and they must also be applied consistently and fairly for ALL athletes."
The false start rule came into effect on 1 January 2010 following approval of the decision at the IAAF Congress in Berlin in 2009 in which federations voted 97 to 55 in favour of "except in combined events, any athlete responsible for a false start shall be disqualified". These are the first major global championships at which the "one strike" rule has been in place.