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迫于外在压力 麦当劳将对儿童欢乐套餐内容进行调整

所属:社会热点 来源:New York Times 阅读:5640 次 评论:5 条 [我要评论]  [+我要收藏]

小编摘要:麦当劳儿童套餐高盐、高脂、高热量的问题一直让家长和健康界人士担忧,最近麦当劳公司宣布将对儿童欢乐套餐的内容进行调整,减少卡路里,增加果蔬含量,但不改变随餐赠送小礼物的做法,未能平息外界的不满。

导读:麦当劳儿童套餐高盐、高脂、高热量的问题一直让家长和健康界人士担忧,甚至有人指责麦当劳是导致美国儿童肥胖的罪魁祸首之一。最近迫于外在的压力,麦当劳公司周二宣布将对儿童欢乐套餐的内容进行调整,减少薯条的数量,降低卡路里,同时增加果蔬含量,力图保证儿童的健康需要。但由于麦当劳表示不改变随餐赠送小礼物的做法,使得儿童套餐对于儿童依旧具有强烈吸引力,因而还是未能平息外界的不满。


Bowing to pressure from health advocates and parents, McDonald's is putting the Happy Meal on a diet.

The company announced Tuesday that it would more than halve the amount of French fries and add fruit to its popular children’s meal in an effort to reduce the overall calorie count by 20 percent.

But McDonald’s appeasement only went so far. A toy will still come with each Happy Meal despite criticism that the trinkets, often with tie-ins to movies like “Toy Story,” foster a powerful connection between children and the often calorie-laden meals.

While Happy Meals account for less than 10 percent of all McDonald’s sales, the signature box and its contents — first introduced in 1979 — have become a favorite target in recent years. Lawmakers and consumers have rallied around breaking that childhood link between toys and fast food, with the efforts increasing as Michelle Obama and national public health officials point to the estimated 17 percent rate of obesity among the nation’s youths.

San Francisco, for example, has banned the inclusion of toys in children’s meals unless certain nutritional requirements are met. A New York City councilman is proposing a similar law.

McDonald’s made it clear that it was changing the composition of Happy Meals in response to parental and consumer pressure. It also pledged to reduce the sodium content in all of its foods by 15 percent, with the exceptions of soda and desserts. It set a deadline of 2015 for limiting salt, and said it would spend the rest of this decade cutting back on sugars, saturated fats and calories and making adjustments to portion sizes.

The new Happy Meals will be introduced in September and rolled out across the company’s 14,000 restaurants by April 2012.Parents will have the option of requesting more fruit or, possibly at a later date, vegetables instead of fries. McDonald’s will also offer a fat-free chocolate milk option, along with the option of low-fat milk or the traditional soda. The price is not expected to change.

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2011-07-27 12:42 编辑:claudiaenglish
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