An armed robber disguised as Elvis Presley walked into a Ladbrokes betting parlor in Brighton, England, pointed his gun at a female clerk, demanded money and ended up getting away with $640. The clerk was not hurt.
Police believe the perpetrator -- who wore fake pork chop sideburns and a pair of gold-rimmed aviator sunglasses - is the same man who attempted to rob another betting parlor last Thursday.
During the attempted heist, the man wore a fake bushy grey beard rather than an Elvis disguise -- though he appears to be holding the same black handgun in both robberies.
The media is having a bit of fun with this story. "'Elvis'" has theft the building," reads the New York Post's headline. "He ran off with a paltry $640 -- not nearly enough to finance the real King's lavish lifestyle," quips Post reporter Dan Kaplan.
In its coverage of the "Elvis bandit" story, The Daily Mail notes that the Ladbrokes employee "could be excused for feeling lonesome tonight after she was held up at gunpoint by a robber disguised as Elvis Presley."
This is not the first time a crook has worn a creative disguise while committing a crime. Last year, two armed robbers disguised in burkhas and toting pistols escaped with thousands of dollars in cash after raiding a post office in Paris.
In Iowa, two men attempted to break into a man's home after mucking up their faces with a black magic marker.
A man by the name of Kasey G. Kazee wrapped his head in duct tape before attempting to rob a liquor store in Kentucky.
Conrad Zdzierak, a white man, robbed six banks in Ohio while disguised as a black man.
A man in Estero, Florida attempted to rob a gas station while wearing a mop on his head.
Two Colorado men wore women's thong underwear on their heads while robbing a convenience store.
In 2007, James Coldwell robbed a branch of Citizens Bank in Manchester, New Hampshire while disguised as a tree. He had duct-taped leafy boughs to his head and torso. Despite the disguise, someone recognized Coldwell's image from the security cameras, and he was later arrested and charged with robbery.
"He really went out on a limb," said police Sgt. Ernie Goodno at the time.