导读：为抵御Facebook和其他热门社交网站的侵袭，谷歌在推出了一系列失败的作品后，于本周二又推出了一款新服务：“Google+”。该项服务是自拉里·佩奇于4月份接任CEO职位以来，谷歌在社交网络上的首个大动作。为了将自己和Facebook区分开，谷歌着力强调自己对隐私的处理方法要更好。用户在Google+中可以创建不同的朋友和熟人圈，并能只针对这些小圈子分享信息。谷歌处理隐私的方法很显眼，而在人们指责Facebook令人困惑的隐私控制很久以后，Facebook才于去年推出了能让用户创建更小范围朋友群的功能。Google+有一个核心网页(central Web page)来展示朋友和联系人分享的评论、照片和链接等信息流。顶部工具栏囊括大部分谷歌服务：搜索、Gmail、地图，用户可以通过工具栏访问私人数据，并将信息分享到数据流中。Google+还将提供一个特殊的视频聊天功能，最多支持10人的电话会议；并能自动将用户用手机拍摄的照片保存到服务器中，用户可以通过任何电脑访问这些照片并分享。目前Google+正在接受场地测试，只有少数受邀用户可以使用。谷歌还未公布公测时间。
June 28 (Bloomberg) -- Google Inc., the world’s biggest Internet-search company, is making a fresh attempt at social networking with a service that competes with Facebook Inc.’s site.
The service, called Google+, has a similar appearance as Facebook, with streaming updates of photos, messages, comments and other content from selected groups of friends, said Bradley Horowitz, vice president, product management. It will integrate Google’s maps and images.
As Internet users spend more time on social-networking sites, Google is releasing new social features to lure web surfers to its own services and expand advertising sales. Facebook, the world’s most popular social network, captured 13 percent of total hours people spent online in May, while Google attracted 10 percent, according to ComScore Inc.
“It’s something that is changing the quality of Google itself,” Horowitz said of the push into social networks. “It’s the Google you know and love, but now with people.”
Chief Executive Officer Larry Page is starting Google+ after missteps last year with the introduction of a social component to Gmail called Buzz. In March, Google reached a settlement with the U.S. Federal Trade Commission to resolve concerns it violated its own privacy policies.
Executive Chairman Eric Schmidt, CEO for a decade before Page assumed the role, said earlier this month that he “screwed up” in the area of social networking. “I clearly knew I had to do something and I failed to do it,” he said.
The new service will initially be available to only a limited set of users in a test. The company has been testing internally and it’s now ready to gradually open up what it calls a “project” to the general public. The service is available only by invite for now.
“This is a project that will span many years,” Horowitz said. “This is not something where we’re done. On the contrary -- we’re just getting started, laying some of the foundation and then many features will evolve.”
With Google+, users easily share information based on the circle of friends they think would most like to see a photo or read a message. Once users sign up, they have a profile page with security settings that let them share or hide personal information, such as education or job descriptions.
Other Google+ features include Sparks, which gathers videos and articles on topics of interests or hobbies, and Hangouts, which lets friends join video chat with multiple people at once. There is also a mobile version of Google+ for handsets running the Android software, and the company is developing a version for Apple Inc.’s iPhone. The mobile version enables text-message chats with multiple users and, with an opt-in, photos and videos are automatically stored in an online album for later access.
“We already have users,” Horowitz said. “This isn’t a startup that’s trying to acquire users. The users are here already. It’s just that the experience we’ve offered them is incoherent and disconnected.”