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Facebook否认用户流失

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小编摘要:Facebook否认用户流失,称对用户增长速度满意。

Facebook否认用户流失


导读:北京时间6月14日晚间消息,Inside Facebook公布的数据显示,5月份,Facebook的美国用户数下降600万,英国用户数下降10万。不过Facebook对于Inside Facebook得到这一数据的方式表示质疑。

其他一些市场研究公司公布的数据显示,5月份Facebook的用户数仍保持增长。Facebook在一份声明中称:“我们不断看到有关Facebook在某些地区用户数下降的消息。其中一些报告基于我们广告工具的数据,然而这一工具主要用于估计Facebook广告的覆盖情况,而并非用于衡量Facebook的整体增长。”

Facebook同时表示:“我们对当前的增长情况,以及用户在Facebook网站上的参与度很满意。任何一天,登录我们服务的用户都超过我们活跃用户数的50%。”


Figures from Faceboook monitoring site Inside Facebook suggested that during May, Facebook lost six million users in the US and 100,000 in the UK.

But the social network, which does not usually comment on third party statistics, questioned how it arrived at this figure.

Other net measurement firms said they had seen growth over the same period.

"From time to time, we see stories about Facebook losing users in some regions. Some of these reports use data extracted from our advertising tool, which provides broad estimates on the reach of Facebook ads and isn't designed to be a source for tracking the overall growth of Facebook," the firm said in a statement.

"We are very pleased with our growth and with the way people are engaged with Facebook. More than 50% of our active users log on to Facebook in any given day," it added.

The figures from Inside Facebook claimed that 1.5 million Canadian users left the social network in May.

But overall it showed that Facebook was growing, to a total of 687 million users worldwide with many new customers coming from countries such as India, the Philippines and Indonesia.

Its figures on customer leakage do not appear to tally with those from net measurement firm comScore.

It told the BBC it had seen a 21% growth for US users on Facebook during May, while the UK gained 368,000 new recruits between February and May.

According to comScore, the average amount of time spent on the site was also up, from 21 minutes per day in December 2009 to 25 minutes per day by December 2010.

Measurement firm Nielsen said its figures also showed growth.

"There are months when figures dip but I'd be very cautious on calling a trend based on two months," said Nielsen spokesman Neil Beston.

The idea of Facebook fatigue, where users desert the social network after a certain period of time has long been talked about by experts but remains unproven.

"In developed countries such as the US and the UK Facebook penetration is hitting 50% and at that level it is inevitable that users will sign up who aren't frequent visitors," said Adrian Drury, lead analyst at research firm Ovum.

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2011-06-15 12:37 编辑:典典
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