Dear Annie: I'm a brand new college graduate and, although I have one job offer from a big company (after interviewing with many), I'd really rather work for myself. For the past couple of years, I've been earning "mad money" by selling handmade jewelry online, and it's been going well enough that I think it would really take off if I do it full-time.
On the plus side, I have no student loans to pay off and my expenses are minimal because I can live with my parents while I build the business. On the other hand, my mom and dad are urging me to take the "real job" because, according to them, starting a business right out of school is crazy. What do you and your readers think? — Mary Ann
Dear Mary Ann: Far be it from me to contradict your parents, particularly since they're evidently trying to spare you what could be a painful disappointment.
卡罗尔·罗斯表示：“‘马克·扎克伯格们’让创业看起来轻而易举，但残酷的事实是，10家创业公司中，有9家在最初五年内就垮掉了。” 卡罗尔·罗斯是芝加哥的一位商务策划师，她曾帮助创业公司客户融资超过10亿美元。罗斯的作品《企业家公式：创业者的现实、风险与回报评估》（The Entrepreneur Equation: Evaluating the Realities, Risks and Rewards of Having Your Own Business）一书曾登上过《纽约时报》（New York Times）的畅销书榜单。
"The Mark Zuckerbergs of the world make startups look easy, but the cold hard facts are that 9 out of 10 new businesses fail in the first five years," notes Carol Roth, a Chicago-based business strategist who has helped her startup clients raise over $1 billion in capital. Roth also wrote a New York Times bestseller, The Entrepreneur Equation: Evaluating the Realities, Risks and Rewards of Having Your Own Business.
Before you make up your mind about which way to go, Roth says, take a hard, honest look at your motivation for starting a company. Too many entrepreneurial wannabes of all ages (not just new grads) are "looking to get rich, escape the corporate grind, and work shorter hours with more free time," she observes.
None of those reasons is likely to lead to success. What will? Says Roth, "If you're focused on solving a customer problem or need, believe you can do what you do better than anyone else, and you're dying to work long hours, wear many hats, and juggle endless responsibilities, you have the right startup mindset."
According to Susan Spencer, you also need certain personality traits. One of them is a willingness to work very hard all by yourself, at least for the first year or so (and possibly longer).
斯宾塞是一位律师，也是费城老鹰队（Philadelphia Eagles）的前任总经理和股东，另外，斯宾塞创办了两家生意兴隆的公司，并著有《公文包里的那点东西》（Briefcase Essentials）一书。她表示：“许多创业青年之所以会失败，是因为他们雇佣了员工，而这就意味着，他们很快就得面临日常开支。在开始的时候，你面临的财务压力越小，就越有可能取得成功。”
An attorney and former general manager and part owner of the Philadelphia Eagles, Spencer also launched two thriving businesses and wrote a book called Briefcase Essentials. "Many young entrepreneurs fail because they take on employees, which means overhead, too quickly. The less financial pressure you put on yourself at the outset, the more likely you are to succeed," she says.
The downside: "Doing everything yourself -- selling, keeping the books, paying the bills, and so on -- for 10 or more hours a day is a lonely existence, and it takes extraordinary drive and determination. It's not for everyone."
With that in mind, are you sure you want to leap in head first? If not, Carol Roth has a suggestion that might please both you and your folks: Get a job in the industry where you eventually want to establish your business as a way to learn "how to manage vendor relationships, market your product, deal with customers, and keep detailed books."
While you're soaking up all that real-world knowledge, you can continue to sell jewelry online in your spare time, doing what Roth calls a "jobbie" -- a cross between a hobby and a job -- that "lets you explore how viable it really is while getting paid by someone else."
2011-06-02 12:19 编辑：kuaileyingyu