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中国联想收购德国电脑零售商

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小编摘要:联想(Lenovo)已同意收购德国电脑零售商Medion,以便加强其在欧洲市场的地位。

中国联想收购德国电脑零售商



联想(Lenovo)已同意收购德国电脑零售商Medion,以便加强其在欧洲市场的地位。
Lenovo has agreed to buy Medion, a German computer vendor, in an attempt to strengthen its position in the European market.
该交易将Medion估值为6.294亿欧元(合9.06亿美元),是联想自2005年收购IBM个人电脑部门以来最大的一笔收购,让联想获得了一个成熟品牌和欧洲的分销网络。尽管联想在过去两年的增长超过了其它所有的主要个人电脑公司,但该公司仍过度依赖中国本土市场及其在商用个人电脑市场的优势。
The deal, which values Medion at €629.4m ($906m), is the Chinese company’s largest acquisition since its takeover of IBM’s PC unit in 2005, and gives it an established brand and a distribution network in Europe. Although Lenovo has outgrown all other leading PC companies in the past two years, the company has been over-reliant on China, its home market, and its strength in the commercial PC market.
按发货量计算,联想是全球第四大个人电脑零售商,排在惠普(Hewlett-Packard)、戴尔(Dell)和宏碁(Acer)之后。根据研究公司IDC的数据,联想的全球市场份额从一年前的8.4%,升至今年第一季度的10%。
Lenovo is the world’s fourth-largest PC vendor by shipments behind Hewlett-Packard, Dell and Acer. The company’s global market share increased to 10 per cent in the first quarter from 8.4 per cent a year ago, according to IDC, the research firm.
联想表示,收购Medion将会让其在德国的市场份额提高至14%。德国是欧洲最大的个人电脑市场。
Lenovo said the Medion acquisition would raise its market share in Germany, Europe’s biggest PC market, to 14 per cent.
摩根大通(JP Morgan)亚太地区股票研究部门技术硬件行业负责人艾尔文•科沃克(Alvin Kwock)表示:“联想此前在欧洲的地盘太小,而欧元区是全球最大的个人电脑市场。这笔收购合乎商业逻辑,因为联想在德国的业务迄今主要是商用方面的,而渠道品牌Medion则完全是消费类的。”
“Lenovo had too little presence in Europe, and the eurozone is the world’s largest PC market,” said Alvin Kwock, head of technology hardware at JPMorgan’s Asia-Pacific equity research. “It makes sense because Lenovo’s business in Germany is so far mainly commercial, and Medion, a channel brand, is purely consumer.”
科沃克补充称,该笔交易可能会降低Medion的采购成本,正如今年早些时候与联想结盟的NEC个人电脑部门,以及被宏碁在2007年收购的Gateway和Packard Bell两家较小的个人电脑公司那样。
Mr Kwock added that the deal was likely to lower procurement costs for Medion, just as has happened for NEC’s PC unit, which teamed up with Lenovo earlier this year, and for Gateway and Packard Bell, the smaller PC companies that Acer acquired in 2007.
联想同意向Medion的创始人和首席执行官Gerd Brachmann支付2.31亿欧元,收购其所持有的40%股份,其中80%用现金支付,其余20%用联想股票支付。联想还将以每股13欧元的价格,在公开市场上收购所有流通中的Medion股票。
Lenovo agreed to pay Gerd Brachmann, Medion’s founder and chief executive, €231m for a 40 per cent stake in the company, 80 per cent of which is to be paid in cash and 20 per cent in Lenovo shares. The Chinese group will also commence a public offer for all outstanding public shares of Medion for €13 per share.
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2011-06-02 10:32 编辑:典典
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